Brand Strategy Manager

About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog . Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape what comes next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale. How we work Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below. About this role: Coursera and Udemy are becoming one company — and we need you to help define our next chapter. This is a rare chance to shape a brand from the ground up at real scale: millions of learners, thousands of enterprise customers, and two respected names coming together into something new. As a Brand Strategy Manager, you'll take ownership of core workstreams in the evolution of our brands from day one — not supporting someone else's thinking, but building your own points of view, frameworks, and recommendations from research and cross-functional input, and defending them in the room. You'll report to our Senior Brand Strategy Lead and work at the center of a small, fast-moving team where your fingerprints will be on the final result. As our unified brand strategy locks, your role evolves — you'll take what we've built and bring it to life for a key business segment, turning strategy into how the brand actually shows up in the world. This is a role for someone who wants real ownership, thrives in an environment that demands speed and rigor, and wants to build something rather than maintain it. About your skills: Brand Strategy Core discipline for leading strategic workstreams and developing clear positioning, architecture, and recommendation frameworks for the rebrand. Strategic Thinking Essential for generating unique insights and competitive advantages from ambiguous research and cross-functional input under tight timelines. Brand Management Necessary to translate finalized strategy into consistent brand activation and perception management across assigned business segment. What you'll be doing: • Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary. • Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient. • Draft strategic deliverables including sections of the brand strategy house, creative