Marketing & GTM Operations Lead (Hybrid)

Marketing & GTM Operations Lead With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. About the Job As the Marketing & GTM Operations Lead, you will architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams. You will drive cross-functional efficiency by eliminating manual bottlenecks and designing scalable, automated, and AI-assisted workflows across the lead-to-revenue lifecycle. In this high-leverage role, you will balance strategic systems architecture with hands-on execution, prototyping intelligent automations and translating operational insights into executive business cases. Ultimately, your work will empower go-to-market teams to accelerate pipeline velocity, optimize conversion, and focus on high-impact customer engagements. Responsibilities • Audit and re-engineer end-to-end go-to-market processes—including lead capture, enrichment, routing, and handoffs—to eliminate operational friction and accelerate pipeline velocity. • Architect, deploy, and maintain scalable automation frameworks across marketing, enablement, and product releases using a structured impact-versus-effort prioritization model. • Identify, pilot, and implement practical AI applications and intelligent agents that streamline research, campaign production, and reporting while maintaining strict quality and data privacy standards. • Serve as the technical and operational owner of the marketing technology and CRM ecosystem, ensuring seamless data hygiene, governance, lifecycle management, and reliable attribution modeling. • Design robust operational dashboards and reporting suites to track core performance metrics, evaluate campaign return on investment, and deliver data-backed strategic recommendations to executive leadership. • Partner cross-functionally with Sales, Marketing, Customer Success, and Finance to translate complex business requirements into unified definitions, technical architectures, and seamless operational handoffs. Minimum Qualifications • 3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles. • Demonstrated hands-on experience administering marketing automation platforms and CRM systems, including architecting cross-platform integrations. • Proven track record of designing, shipping, and maintaining workflow automations that measurably improve operational velocity, team efficiency, or revenue outcomes. • Direct experience evaluating, testing, and implementing applied AI tools or automated workflows within day-to-day business processes. • Demonstrated analytical skills in full-funnel data analysis, pipeline attribution modeling, and translating operational data into cross-functional business recommendations. Preferred Qualifications • Experience with enterprise integration and orchestration platforms (such as Zapier, Make, Workato, or n8n) and B2B data enrichment platforms. • Familiarity with APIs, webhooks, relational database querying (SQL), or scripting. • Experience building, deploying, or testing large language model (LLM)-based workflows or autonomous agents. • Background working within