Product Marketing Specialist

The Product Marketing Specialist is an entry-level product marketing role responsible for supporting the creation and promotion of customer-focused technical content that helps engineers discover, evaluate, and adopt Renesas solutions. Working closely with Product Groups, Solution Architects, Software & Solutions Teams (SST), web teams, and marketing stakeholders, this role helps transform technical capabilities into mass-market-ready content including application webpages, key technology pages, Winning Combinations, technical collateral, and solution marketing campaigns. This position is designed for recent graduates or early-career engineers who are interested in combining technical knowledge, customer understanding, content strategy, and marketing communication. Key Responsibilities: Application & Technology Content Development • Support development and maintenance of application and key technology webpages. • Research industry trends, customer applications, competitors, and market opportunities. • Assist in developing customer-focused messaging and positioning for application segments. • Create and update website content, technical summaries, design resources, and supporting collateral. • Participate in content audits and recommend improvements to customer journeys and user experience. Application System Block Diagrams (Winning Combinations) & Solution Support • Assist with creation, maintenance, and auditing of System Block Diagrams (Winning Combinations). • Evaluate architectures for technical accuracy and alignment with target end equipment and market opportunities. • Support product lifecycle reviews, including identification of obsolete, NRND, and replacement devices. • Coordinate with Solution Architects and engineering teams to collect required design information. • Help maintain consistency of technical content and governance standards across solution assets. Product Launch & Campaign Support • Support new product introduction (NPI) activities through content preparation, webpage updates, and solution positioning. • Assist with application-focused campaigns by gathering technical content and supporting messaging development. • Coordinate technical inputs from engineering teams and product groups. • Help ensure campaign assets align with approved customer journeys and strategic priorities. Technical Marketing Content • Develop technical marketing materials such as: • Blogs • White papers • Application notes • Training presentations • Pitch decks • Demo descriptions • Translate engineering concepts into clear customer-facing value propositions. • Support solution-selling enablement content for sales and field teams Cross-Functional Collaboration • Work with Product Groups, Solution Architects, Web, Sales, FAEs, and marketing partners. • Participate in content planning sessions and project reviews. • Help gather stakeholder feedback and track action items to completion. • Contribute to process improvements and documentation efforts. Minimum Qualifications • Bachelor's degree in: • Electrical Engineering • Computer Engineering • Related technical discipline • Strong written and verbal communication skills. • Ability to learn complex technical concepts and communicate them clearly. • Interest in semiconductor technologies, embedded systems, industrial, automotive, AI, power, connectivity, or similar markets. • Experience with technical projects, design competitions, internships, or research activities. Preferred Qualifications • Internship or co-op experience in engineering, product marketing, applications engineering, technical sales, or product management. • Familiarity with: • Microcontrollers and microprocessors • Power management • Analog and mixed-signal devices • Embedded s