Senior Digital Marketing Specialist

About Helin At Helin, we empower industrial organizations to make faster, safer, and more informed decisions across maritime, offshore, renewable energy, and industrial operations. Our edge-to-cloud platform combines sensor, video, and machine data into a unified real-time view, enabling greater operational visibility, improved safety, and enhanced performance in remote and complex environments. Joining Helin means becoming part of an international team of 60+ professionals representing 30+ nationalities, united by innovation, collaboration, and continuous growth. Why this Role Matters As a Senior Digital Marketing Specialist, you will support Helin's commercial growth by executing data-driven marketing initiatives that generate demand, strengthen brand visibility, and support pipeline development. This is a hands-on role for an experienced B2B marketer who enjoys combining creativity, technology, and analytics to drive measurable business results. What You'll Achieve • Generate qualified leads and contribute to pipeline growth. • Increase Helin's visibility and credibility across target markets. • Deliver impactful campaigns and content that drive customer engagement. • Improve marketing performance through data-driven optimization. • Support commercial growth through effective collaboration across teams. Key Responsibilities • Execute multi-channel marketing campaigns across digital platforms. • Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives. • Manage the company website • Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials. • Support webinars, trade shows, industry events, and customer advocacy initiatives. • Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns. • Manage marketing automation activities and campaign performance within HubSpot and related platforms. • Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools. What You Bring • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. • 5-7 years of experience in digital marketing, demand generation, growth marketing, or lead generation within a B2B technology environment. • Proven success generating qualified leads and supporting revenue growth. • Experience with Google Ads, LinkedIn Campaign Manager, SEO, email marketing, and marketing automation platforms. • Proficiency with HubSpot, Salesforce, Google Analytics, SEO optimization platforms such as Semrush and marketing reporting tools. • Experience executing digital campaigns, content marketing, lead nurturing, and ABM initiatives. • Strong analytical, communication, content creation, and project management skills. • A proactive, results-oriented mindset with the ability to thrive in a fast-paced environment. Nice to Have • Experience marketing AI, industrial technology, cloud, maritime, offshore, or renewable energy solutions. Experience with events, webinars, and trade shows. • Knowledge of CRO, A/B testing, Power BI, Lovable, CMS, WordPress, or AI-powered marketing tools. Additional Information • Location: Rijswijk / Hybrid • Employment Type: Full-time • Working Arrangement: Hybrid (3 days office / 2 days home) What We Offer • Competitive salary package. • Pension scheme. • SARs (Stock Appreciation Rights) plan. • €3,000 annual learning and development budget. • 24 vacation days plus public holidays. • Complimentary office lunch. • Fully covered commuting expenses. • An opportunity to help shape the future of industrial intelligence and operational decision-making. Our Recruitment Process • Recruiter Screening (30 min