PR Account Executive - Technology

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of the 20+ team enables us to deliver integrated communications, from corporate, B2B and consumer communications, to digital & social, influencers, analyst relations, content marketing and public affairs. We understand technology ecosystems, consumer and business audiences, and the power of the influencer. Having a passion for technology is essential for this role as you will be working with several of the world’s leading technology brands. We believe that technology has the power to enhance human experience and performance as we enter a new era of intelligence. Whether it’s the latest enterprise software or the hottest consumer device, as we progress into a new era defined by the advancements in AI, it’s crucial we continue to tell human-first stories. The team is looking to recruit an Account Executive to work with some of its leading global technology brands (opportunities to work for B2B and consumer). The role involves working on media relations, network coordination and account management to reach primarily B2B audiences. What you'll do: • Supporting on day-to-day media liaison, developing solid media relationships and managing media requests and product reviews • Developing press materials, from press releases and blogs to Q&As and briefing documents, with a high level of attention to detail • Handling junior client relationships, developing a strong rapport with your day-to-day contact • Overseeing the creation of coverage and activity reports for clients • Managing press briefings, product launches, conferences and similar events for clients • Attending and contributing ideas in internal brainstorms, contributing to generating creative ideas in response to client briefs • Monitoring and keeping abreast of relevant industry news to build an understanding of industry trends, competitive landscape and how they impact clients Experience that contributes to success: • A positive and proactive attitude to seeking out opportunities to add value to clients and teams • A fan of technology that enhances human progress, with an understanding of the consumer technology market, who is excited by its future within society and business • Experience in the technology and/or telecoms sectors – ideally both, but technology experience is a must • A media hound and storyteller who loves to craft compelling pitches and knows how to sell them to business, trade and national media • A global outlook, with the ability to transfer skills across both UK and global client work • Organisational skills and the abilit