Marketing Director

Who we are ADC is a European data and AI consultancy with offices in the Netherlands, Sweden, and Denmark, and an award-winning data design studio, CLEVER°FRANKE, embedded in the Group. We are a collective of statisticians, designers, PhDs, and agentic AI engineers with deep expertise in the industries we serve. We work in financial services, life sciences and healthcare, transport, retail, and the public sector. We do not arrive with generic tools and a slide deck. We get in, work alongside the people who know the organisation best, and build solutions that actually run. We call ourselves Wayfinders. Our clients trust us to navigate complexity and make it real. We turn ambition into action in environments where the margin for error is small, and the consequences of getting it wrong are real—for patients, customers, citizens, markets, and institutions. ADC has grown to 180+ team members across the Netherlands, Sweden, and Denmark on the strength of work our clients came back for. We are proud of that, and honest enough to say it will not be enough on its own to take us where we are going next. Build the demand engine you have always wanted to run The next chapter is bigger: ambitious organic growth, sharper offers, a stronger market presence, and a commercial engine that matches the quality of what we deliver. We are investing in Business Development as a strategic capability, and now we need Marketing to step into a much more central commercial role alongside it. If you have ever sat in a senior Marketing role and thought, “I could build a much better demand engine if I had the mandate to do it properly,” this is that role. You will not inherit a finished playbook. You will join our Group Management Team, lead a lean Marketing function, work directly with the CEO and BD leadership, and shape how a modern data and AI consultancy creates demand, sharpens its offer, and goes to market. This is a strategic role, but it is also a hands-on one. You will set direction and influence the Group’s commercial priorities, but you will also build campaigns, improve systems, sharpen propositions, measure performance, and make the work happen. What you do Build demand generation that contributes to revenue • Design, build, run, measure, and improve the campaigns and programmes that create high-quality demand for ADC’s Business Development team. • Build a repeatable, multi-channel demand-generation engine across target accounts, target audiences, LinkedIn, content, paid activity, partnerships, events, website conversion, and Marketing automation. • Own the full working rhythm: brief, build, launch, measure, learn, improve, and repeat. • Create a practical Marketing-to-BD operating model with clear lead-quality standards, shared hand-offs, campaign follow-up, conversion reporting, and accountability for commercial outcomes. • Use data and judgement to stop what is not working, improve what shows promise, and invest more where ADC sees qualified pipeline and commercial return. Sharpen ADC’s offers and how we go to market • Lead a clear, useful, and commercially relevant articulation of what ADC offers in our priority markets. • Make ADC’s combination of decision science, design, data, and AI legible to senior B2B buyers, while ensuring each practice and sector retains its distinctive edge. • Partner with the CEO, BD leadership, Practice Leads, and subject-matter experts to test propositions, refine offers, and build market narratives around what buyers actually need. • Lead the Marketing contribution to the redesign of ADC’s website so that it better represents our quality, clarifies our offers, and supports conversion. • Bring CLEVER°FRANKE into the Group narrative in a way that strengthens both businesses without compromising the stud