Marketing Specialist

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact. A Day in the Life This position is part of the Cath Lab Growth Marketing & CV Portfolio Marketing Team, reporting directly to the Growth Marketing Leader. The role is responsible for supporting business growth through market development, portfolio strategy, customer engagement, and cross-functional collaboration across cardiovascular businesses. We are seeking a candidate who can thrive in a flexible and dynamic environment, proactively identify opportunities, and contribute to the growth of the cardiovascular portfolio. We are open to candidates from either Sales or Marketing backgrounds, and prior marketing experience is not mandatory. The most important requirement is strong therapy-area expertise and relevant experience within CAS (Cardiac Ablation Solutions), CRM (Cardiac Rhythm Management), EP (Electrophysiology), or other cardiovascular-related businesses. Candidates with direct experience in these therapy areas will be highly preferred. Depending on the candidate's overall background, therapy expertise, and demonstrated business impact, Senior-level consideration may be granted for individuals with substantial relevant experience and a strong track record within the cardiovascular medical device industry. Primary Responsibilities Marketing Strategy & Business Growth • Develop and execute marketing strategies to drive portfolio growth and achieve business objectives. • Analyze market trends, customer needs, and competitive dynamics to identify growth opportunities. • Monitor business performance and translate insights into actionable growth initiatives. Product & Portfolio Management • Manage product portfolios, including positioning, value proposition, lifecycle management, and market planning. • Conduct market research and collaborate with key stakeholders to identify new opportunities and support portfolio growth. • Support forecasting, inventory planning, and product availability. Product Launch & Commercialization • Lead new product launch planning and commercialization activities. • Develop go-to-market strategies, customer segmentation, and launch materials. • Ensure sales force readiness through product training and marketing tools. Customer Engagement & Market Development • Build relationships with healthcare professionals, KOLs, and key stakeholders. • Plan and execute educational programs, workshops, congresses, and promotional activities. • Identify unmet customer needs and opportunities to expand therapy adoption and market penetration. Cross-functional Collaboration & Execution • Partner with Sales, Clinical, Regulatory, Supply Chain, and Global/Regional teams to execute marketing initiatives. • Manage marketing projects, budgets, timelines, and external vendors. • Evaluate campaign performance and recommend improvements to maximize business impact. Required Qualifications • Bachelor’s degree • 4-5+ years of experience in the medical device or healthcare industry. • Strong therapy area expertise within cardiovascular, cardiac rhythm management (CRM), cardiac ablation solutions(CAS), or other closely related clinical specialties. • Proven experience in either Sales or Marketing within a relevant therapy area. • Solid understanding of product commercialization, customer engagement, and market development strategies. • Ability