Marketing Lead

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Responsibilities • Lead and manage end-to-end marketing initiatives across the region, including performance marketing, public relations, online and offline campaigns, brand awareness, social media, community engagement, and other growth-driving activities. • Develop, plan, and execute the annual marketing strategy, campaigns, events, and go-to-market initiatives aligned with regional business priorities and audience needs across APAC. • Drive growth of the active user base and strengthen brand awareness through data-driven marketing strategies, competitive benchmarking, market insights, and expansion of relevant service offerings. • Monitor campaign performance and business impact through daily, weekly, and monthly reporting to executive management and key internal stakeholders. • Demonstrate a solid understanding of affiliate models, strategic partnerships, and B2B collaboration opportunities, and work cross-functionally with relevant teams to support incentive strategies and scalable growth initiatives. • Initiate and execute innovative marketing campaigns and growth programs that enhance user acquisition, engagement, and retention. • Act as a key regional market voice by identifying and sharing insights on user behavior, market trends, community sentiment, and industry developments that can inform brand positioning and marketing innovation. • Collaborate closely with cross-functional teams including product, operations, business development, compliance, legal, and regional stakeholders to ensure effective execution of marketing initiatives. Requirements • Bachelor’s degree or above, preferably in Marketing, Business, Communications, or a related field. • Minimum 5+ years of experience in digital marketing, growth marketing, or integrated marketing, with a strong track record in planning and execution for consumer-facing businesses. • Prior experience in crypto, fintech, e-commerce, technology, gaming, or other fast-paced digital industries is strongly preferred. • Proven experience in growing, managing, and engaging a user base through data-driven and performance-oriented marketing strategies. • Strong analytical mindset with the ability to translate data and market insights into actionable marketing plans and measurable business outcomes. • Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders in a dynamic, fast-moving environment. • Strong interest in and knowledge of the crypto, blockchain, and broader technology ecosystem. • Excellent communication and stakeholder management skills, with the ability to work effectively across regional and global teams. • Fluent English and Korean (bilingual) required to coordinate with overseas partners and stakeholders Why Binance • Shape the future of finance • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle challenging projects in a fast-paced and innovative enviornment with autonomy • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Remote-first, work-from-home arrangement (may vary depending on the nature of the role and tea