Industry Marketing Lead, Retail & eCommerce

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. Job Title: Industry Marketing Lead, Retail & Consumer Goods Location: United States (Austin, New York City, San Francisco, Chicago) Position Overview: Retail moves fast, and retail executives don’t buy engagement tools. They buy partners who can help them grow revenue, protect margin and keep customers coming back. As Industry Marketing Lead for Retail & Consumer Goods, you know the industry from the inside and understand what retail marketers are up against. As a senior strategic partner to Sales, Customer Success, Demand Generation, Product Management, Partnerships and company leadership, you’ll own how Braze shows up in this market and multiply the impact of the teams around you. You’ll set the strategy, write the industry narrative and positioning, lead retail product launches, create the plays the field can run, and develop the solutions that address the retail marketer’s challenges. You’ll work closely with sales, product, partnerships, customer success & other Braze marketing teams to build Braze’s Retail business. Key Responsibilities: Architect the Industry Marketing strategy: • Lead the development and execution of a comprehensive marketing strategy tailored to the Retail & Consumer Goods industry. • Collaborate with revenue and product teams to align Braze’s products and value proposition with industry-specific marketing objectives and business outcomes. • Develop a go-to-market strategy targeting key Retail & Consumer Goods audiences, leveraging industry insights to drive platform adoption. • Define how Braze segments the retail market, which segments to prioritize and where we win. Use win/loss and field insight to sharpen our positioning. Contribute retail win/loss analysis along with other customer and marekt intelligence . Own the retail narrative and point of view • Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments. • Position Braze with the executives who decide: CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders. • Lead retail product and package launches, including positioning and messaging, and pair them with retail insights and use cases. Show how our new products solve real retail problems like abandoned carts, peak-season pressure, loyalty and post-purchase. • Partner with Competitive to bring retail-specific competitive context into our positioning, and co-build retail competitive takeaway plays. Be the field’s retail expert • Be a voice for Braze with customers and at select Retail industry moments, in partnership with Content and Events. • Bring field and customer insight back to Product, Product Marketing and leadership to shape priorities. • Collaborate