Product Marketing Lead

About Us DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options. There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing! About the Role As a Product Marketing Lead, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll turn customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth. In this highly collaborative role, you’ll work closely with Product, Sales, and Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed. You’ll have the opportunity to influence product strategy, champion the customer perspective and see your work directly contribute to engagement and adoption. What You’ll Do • Manage Product Launches • Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics • Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned • Define launch tiers and tailor launch activities to the size and strategic importance of each release • Shape Product Positioning and Messaging • Develop and own positioning, value propositions, and messaging frameworks for each product • Define target audiences, buyer personas, and key use cases • Translate technical capabilities into clear, customer-focused benefits • Bring Market and Customer Insights to the Business • Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions • Synthesize research into clear insights and recommendations for leadership and cross-functional partners • Identify market trends, emerging opportunities, and unmet customer needs • Drive Product Adoption • Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns • Identify barriers to adoption and develop strategies to increase usage and customer value • Create resources such as guides, tutorials, release notes, and customer announcements • Content Development and Marketing Campaigns • Create compelling content such as case studies, blog posts, white papers, webinars, and product videos • Partner with Marketing to plan and execute integrated campaigns that support product goals • Collaborate with design, content, and demand generation teams to produce high-quality asset You Bring • 5+ years of experience in product marketing, product management, marketing, sales enablement or • Exceptional written