Software Engineering Architect — Digital Marketing Technology

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Software Engineering Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience The Digital Marketing Technology organization powers Salesforce’s global digital presence, serving as “Customer Zero” for our own products — Salesforce, Informatica.com, Mulesoft.com, and Tableau.com — across Content, Identity, and Event experiences. Events Technology is the engine behind Salesforce’s flagship and regional events — including Dreamforce, TrailblazerDX, Tableau Conference, Connections, World Tours, and countless webinars and field events — spanning registration, event marketing, attendee personalization, agenda/session management, badge and check-in systems, live streaming, and post-event video on demand and reporting. We are seeking a Software Engineering Architect to take on a leadership role for Events Technology. Reporting directly to the VP of Engineering, you will own the architectural strategy and architectural coherence for the event technology ecosystem — from registration and attendee experience through agenda management, event marketing, and on-site/virtual delivery — ensuring these systems operate as a unified, scalable platform that drives event business value at the scale of Dreamforce and beyond. In this role, you are a strategic partner to Product Leads, Engineering, and Event Marketing. You should have the ability to (if needed) dive deep into code and configuration — prototyping complex flows (e.g., registration and personalization workflows, AgentGraph-driven attendee assistance) and validating architectural decisions through hands-on reference implementations. You will serve as the architectural bridge between Product, Engineering, and event marketing, influencing the roadmap of the Salesforce products we consume by providing high-fidelity feedback based on our internal implementations at event scale. What You'll Actually Be Doing • Horizontal Architectural Strategy for Events Technology. Define and drive the software architecture vision across the events technology portfolio. You will be responsible for ensuring architectural integrity and integration across domains including, but not limited to: • Event Platforms: Registration, attendee management, agenda/session builders, badge & check-in, capacity and waitlist management for large-scale events (Dreamforce, TrailblazerDX, World Tours). • AI & Agents: Agentforce (Atlas/AgentGraph), conversational agents for attendee support, and digital labor applied to event operations. • Data & Identity: Data Cloud (Ingestion/Activation), Identity Resolution, Unified Attendee Profiles, and OAuth2/TBID for event authentication. • Marketing & Orchestration: Event Journey Orchestration, Messaging Services (email/SMS/push for event communications), and Transactional Services. • Core Platform: Web Application Development for event sites, Headless CMS for event content, Knowledge Graphs, Federated Graphs (GraphQL), and Streaming/ML integrations for real-time event analytics. • Strategic Prototyping & Hands-on Leadership. You wi