Marketing Manager

The Marketing Manager will support the development and execution of integrated brand strategies and marketing initiatives that advance the growth of the brand in the chronic obstructive pulmonary disease (COPD) and asthma market. This role will translate customer, patient, market, and business insights into compelling, compliant, and impactful omnichannel experiences for healthcare professionals and eligible patients. The Marketing Manager will partner closely with cross-functional stakeholders, including Sales, Medical, Regulatory, Market Access, Commercial Operations, Analytics, and agency partners, to deliver high-quality brand programs aligned with business priorities and applicable company policies. This position is based in Wilmington. Please consider there is no relaction support for this position.   Key Responsibilities • Brand strategy and planning: Support the development and execution of the annual brand plan, including strategic priorities, customer objectives, key initiatives, and performance measures. • Campaign development: Lead the development, implementation, and optimization of marketing campaigns and promotional materials across relevant channels, including personal promotion, digital, email, websites, social media, congresses, and other approved channels. • Customer insight: Use market research, customer feedback, performance analytics, and competitive intelligence to identify opportunities and inform brand decisions. • Cross-functional collaboration: Work effectively with Sales, Medical, Regulatory, Legal, Market Access, Commercial Analytics, Finance, and other partners to ensure coordinated and compliant execution. • Agency management: Direct external agency partners, including briefing, reviewing, prioritizing, and approving work while maintaining high standards for quality, timing, and budget. • Sales force enablement: Support the development of useful, customer-focused resources and tools that enable field teams to communicate the approved brand value proposition effectively. • Omnichannel execution: Contribute to customer journey planning, content strategy, channel optimization, and measurement of campaign performance. • Budget and timeline management: Manage assigned budgets, project plans, and deliverables to ensure timely and efficient execution. • Performance tracking: Monitor key performance indicators and translate results into recommendations for optimization and future planning. • Compliance and governance: Ensure all activities and materials are developed and implemented in accordance with applicable laws, regulations, company policies, promotional review requirements, and approved product labeling.   Required Qualifications • Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field. • Relevant experience in pharmaceutical, biotechnology, healthcare, consumer health, or another highly regulated industry. • Experience developing and executing marketing programs, preferably in a specialty or primary-care pharmaceutical environment. • Demonstrated ability to manage multiple projects, priorities, stakeholders, and deadlines. • Experience working with cross-functional teams and external agency partners. • Strong written, verbal, analytical, and presentation skills. • Ability to interpret market data, customer insights, and business performance information. • Ability to work within a regulated environment and apply sound judgment to promotional and business decisions.   Preferred Qualifications • Experience in respiratory medicine, COPD, asthma or a related therapeutic area. • Experience supporting an in-line or growth brand. • Familiarity with omnichannel marketing, customer segmentation, digital marketing, and marketing analytics. • Experien