Vice President, Creative Strategy (Social Media)

ABOUT ORCHESTRA Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen , Civitas Public Affairs Group , Derris , Glen Echo Group , Inkhouse , M18 , Message Lab , Onward and Small Girls PR . It also launched Brightmode , a talent acquisition firm for communications professionals, and Versus Media Group , a strategy-first political media team. Learn more at www.orchestraco.com . People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow. ABOUT THE ROLE Orchestra is seeking a Vice President, Creative Strategy (Social Media) to lead the development of social-first strategies and campaigns that help consumer brands earn attention, participate meaningfully in culture, and connect with audiences. This individual will turn social behavior, audience insights, cultural shifts, platform dynamics, and business objectives into clear strategic direction and ideas built to resonate in social environments. This individual will serve as both senior strategic leader and hands-on practitioner — establishing how social-first strategy shows up in our work while personally leading research, uncovering insights, developing strategic narratives, writing briefs, and building and presenting strategies. This role is designed for someone who understands that social is more than a distribution channel; it is where audiences participate in culture, form communities, influence one another, and increasingly shape how brands earn relevance. While social will be the starting point, the work will extend beyond it. This individual will collaborate cross-functionally across Orchestra's agencies and teams to turn social and cultural insights into ideas that can travel across earned media, influencer partnerships, experiential, and other brand touchpoints. Role location: This role will ideally be based in our NYC our office. ACCOUNTABILITIES & QUALIFICATIONS As the Vice President, Creative Strategy, you will: • Lead the development of social-first brand, content, channel, and campaign strategies rooted in audience behavior, cultural insight, platform dynamics, performance data, and client business objectives • Personally lead the strategic process from research through recommendation. • Translate how people behave, communicate, discover, share, and participate across social platforms into actionable insights and opportunities for brands • Define the strategic architecture behind social-first campaigns, including audience, brand role, cultural opportunity, channel roles, content territories, and creator and community opportunities • Serve as a senior strategic counselor to clients, bringing proactive points of view on social and culture, challenging assumptions, and identifying opportunities for brands to show up in more relevant and distinctive ways • Turn social and cultural insights into campaign territories and ideas, partnering across communications, influencer, experiential, account,