Sr. Demand Generation Associate, Life360 Ads

About Life360 Life360's mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com. Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy. About The Team Life360 Ads is our advertising business. We help advertisers reach relevant audiences across screens, informed by our direct, ongoing relationship with Life360 members. Ads Marketing makes that value clear. We are product marketers, creatives, content and brand people, and event builders, and we work side by side with sellers every day. We say what we think, we move fast, and we judge ourselves by whether our work brings advertisers into the conversation. If you like building from the ground up and seeing your work show up in real deals, you'll fit right in. About the Job Advertisers get pitched all day. The Sr. Demand Generation Associate builds the system that makes Life360 Ads easy to find, easy to trust, and easy to talk to. You own the path from a first search or click to a sales conversation: website and landing-page operations, search, lead capture and routing, and email and LinkedIn campaign delivery. You'll partner with the Content Manager, who owns the message and editorial calendar, and with sellers, who follow up with buyers and tell you what is working. Here is the honest starting point. We have HubSpot, but today it mostly runs website forms. We don't yet have a consistent lead process or clear handoff to sellers. You will build this in stages with the Senior Director, Sales, and Sales Operations. First, make forms, seller handoff, event follow-up, essential website updates, and basic reporting reliable. Next, launch focused account campaigns, email follow-up, and selected paid campaigns. Add more advanced scoring, search improvements, and testing as the basics work and buyer activity supports them. You'll report to the Senior Director of Ads Marketing. The Senior Director and events team handle paid media relationships and negotiations with industry partners; you support campaign tracking and buyer follow-up. For candidates based in the US, the salary range for this position is $102k - 152k USD. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending