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About the role
HelloFresh is looking for a Creative Operations Associate Manager to join our Global Creative Operations team in New York City. This role will support the operational management of creative development across the HelloFresh portfolio of brands, partnering closely with Marketing, Creative, Production, and cross-functional stakeholders to deliver integrated campaigns, product launches, and always-on marketing initiatives.
Reporting to the Creative Operations Lead, North America , this role will manage day-to-day creative operations across multiple brands and markets, ensuring projects move efficiently from briefing through final asset delivery. The ideal candidate is a highly organized, proactive problem-solver who thrives in a fast-paced environment, can independently manage multiple concurrent projects, and is passionate about improving creative workflows and operational efficiency.
What You'll Do
Manage End-to-End Creative Operations
Manage end-to-end operational coordination across integrated marketing initiatives, supporting project planning, execution, and delivery from intake through final asset release across digital, print, packaging, video, photography, CRM, and lifecycle marketing.
Support Key Marketing Initiatives
Coordinate creative execution for major business priorities including Peak campaigns, product launches, refreshed meal photography, strategic partnerships, packaging initiatives, brand campaigns, and cross-channel marketing programs, ensuring milestones are met and deliverables are executed on time.
Cross-Functional Partnership
Serve as the day-to-day Creative Operations partner for Marketing teams across the HelloFresh portfolio of brands, Creative, Production, Lifecycle Marketing, Product Marketing, Packaging, and external agency partners, ensuring alignment on priorities, timelines, deliverables, and business objectives.
Resource & Capacity Coordination
Partner with the Creative Resource Manager and Creative Operations Lead to monitor workloads, forecast upcoming work, identify capacity constraints, and escalate resourcing risks as business needs evolve.
Support Operational Excellence
Manage the end-to-end creative lifecycle across multiple concurrent initiatives while contributing to improvements in workflows, intake processes, project governance, and ways of working to increase speed-to-market and operational efficiency.
Project & Production Execution
Develop and manage integrated project plans, coordinating cross-functional teams through creative development, production, reviews, approvals, and final asset delivery while proactively identifying risks and removing blockers.
Workflow & Systems Optimization
Support best practices across project management systems and operational tools, ensuring adherence to standardized processes while identifying opportunities for automation and scalable operational improvements.
Project Reporting & Visibility
Maintain reporting that provides visibility into project health, team capacity, delivery performance, and operational metrics, supporting informed decision-making across Creative Operations and Marketing teams.
Continuous Improvement
Participate in retrospectives following major campaigns, productions, and launches, documenting learnings and supporting the implementation of scalable process improvements that strengthen creative operations across the organization.
What You'll Bring
• 3–5 years of experience in Creative Operations, Creative Project Management, or a closely related field, ideally within an in-house creative team or agency environment
• Bachelor's degree or equivalent professional experience
• Demonstrated experience managing creative projects from briefing through final delivery
• Strong understanding of integrated creative workf
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