Marketing Lead, Claude Frontier Academy

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role Claude Frontier Academy is where organizations nominate their strongest people to build deep, hands-on skills with Claude. Backed by a $100 million commitment, Anthropic aims to train 10,000 Frontier Deployed Engineers by the end of 2027. The Academy’s first program, the Frontier Deployed Engineer (FDE) Residency, brings engineers from leading customers and partners together in cohorts, and more programs will follow. We’re looking for a Marketing Lead to make the Academy a name the market knows and a credential people are proud to earn. As the Academy’s first dedicated marketer, you’ll own how it shows up in the world. You’re a creative, versatile marketer who thinks in terms of brand and communications and also knows how to position, launch, and grow programs. You’ll turn each program launch into a major market moment, celebrate milestones like new cohorts and the first badges earned, and build a community of graduates who help tell the story. Because the Academy serves both partners and customers, this role will sit on our Partner Marketing team. You’ll work directly with partners and customers to secure their participation in announcements and bring them into our launch and amplification plans. You’ll help shape the Academy’s strategy and annual plan and represent marketing with senior leaders, while staying hands-on enough to write the first draft yourself. Partners and customers already engage with other Anthropic education and training programs, so you’ll be thoughtful about how the Academy fits alongside them. If you’ve built a branded program at a B2B technology company and want to do it again at a much bigger scale, this role is for you. Key responsibilities • Own the marketing strategy and annual plan for Claude Frontier Academy and its programs, working with Academy leadership to set priorities and goals • Build and maintain a calendar of market moments for the Academy and each program, including program launches, new cohorts, and badge milestones • Lead launches end to end, from messaging and announcement drafts through legal and executive review, launch-day execution and post-launch amplification • Partner with Communications on press releases and announcements, including sourcing customer and partner quotes and securing approval to use their names • Align early with Partnerships, Communications, and Account Teams on which customers and partners are named in each announcement, who gets a heads-up before it goes live, and how to answer those who aren’t named • Develop amplification plans with partners and customers across social posts, blogs, newsletters, and their own announcements, and turn cohort results into joint customer and partner stories • Grow the Academy’s presence on LinkedIn and other social channels with content that showcases programs, cohorts, and graduates • Own the Academy’s web presence and any paid promotion, working with our web team and with creative and agency partners • Build a community program that keeps cohort members and badge holders connected and turns them into advocates for the Academy • Work with Brand to extend the Academy’s naming and brand architecture as new programs launch, keeping it consistent with, and clearly distinct from, Anthropic’s other education and training offerings • Learn Anthropic’s other education and training programs, such as Claude Academy, Claude certifications, and Partner Basecamp, and work with t