Engagement Marketing Lead, Square

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale. Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. The role We’re looking for an Engagement Marketing Lead to help Square sellers discover more value in our products and build lasting relationships with Square. You’ll lead a team that turns seller insights into strategies that drive product adoption, deepen engagement, and deliver measurable business growth. You’ll bring together audience strategy, messaging, experimentation, and channel planning to create relevant, connected experiences across the seller journey. Working closely with Product and cross-functional partners, you’ll set priorities, develop your team, and balance long-term growth opportunities with business commitments. The role has global scope, with an initial focus on the U.S. You will • Lead and develop the engagement marketing team. Set outcome-based goals, coach senior strategists, and define quarterly priorities, owners, and dependencies while delivering business commitments. • Own cross-product growth priorities. Size opportunities and allocate capacity based on seller needs and business impact. Partner with Product on adoption, monetization, and the end-to-end seller experience. • Establish proactive go-to-market planning. Align Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners on launch support, audiences, messaging, ownership, and resource tradeoffs. • Lead program-wide experimentation. Partner with Data Science on coordinated holdouts and incremental measurement. Test recommendations, messaging, incentives, and channels; use evidence and economics to decide what to scale, refine, or stop. • Establish communications governance. Set ownership, eligibility, frequency, sequencing, suppression, and risk-based review standards. Resolve competing messages, prevent over-messaging, and protect required communications. • Scale execution responsibly. Partner with Lifecycle Operations, GTM Automation, and external agencies on production and automation. Retain accountability for strategy, approvals, access, quality, and escalation. • Oversee portfolio delivery and partnerships. Hold owners accountable for launches, ongoing growth, incentives, and partnership commitments. You have • 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact. A track record of leading teams and delivering measurable portfolio growth. • Experience developing senior strategists and partnering with Product leaders. You can align teams, resolve tradeoffs, and establish clear accountability. • Strong analytica