Senior Manager, Integrated Insights & Strategy (IIS), Bladder Cancer — Market Research & Insights Focus

Role Summary The Senior Manager, Integrated Insights & Strategy (IIS), is a critical strategic advisor to the Bladder Cancer brand teams. Reporting to the IIS Bladder Cancer Lead, the Senior Manager will lead market research for the Bladder Cancer portfolio and generate actionable insights that drive commercial performance, inform business decisions, and unlock growth opportunities. As part of the Global Commercial Analytics organization, the Senior Manager will integrate market research, analytics, and commercial performance data to address critical business questions for the Bladder Cancer portfolio, and will support forecasting in partnership with the IIS Director, Forecasting & Strategy. The Senior Manager will translate complex information into clear, compelling recommendations and serve as a trusted thought partner to cross-functional stakeholders. The ideal candidate brings strong expertise in analytics and market research, exceptional business acumen, intellectual curiosity, and a demonstrated ability to influence decisions through insight-driven storytelling. Key Responsibilities Market Research & Insight Generation (Primary) • Lead the Bladder Cancer market research agenda, identifying where primary market research is the right tool and sequencing studies to maximize business impact. • Design and execute primary market research to inform brand and franchise decisions. • Apply qualitative and quantitative methods to address priority business questions. • Develop, commission, and contract research through preferred vendors. • Synthesize research, analytics, field insights, and performance data into integrated recommendations. • Create and manage the market research budget in collaboration with alliance counterparts. • Strategic Partnership & Commercial Insights (Primary) • Partner with commercial stakeholders to proactively identify, prioritize, and address key business questions. • Deliver integrated insights and strategic recommendations that support brand performance and long-term growth. • Conduct business assessments, patient journey analyses, and scenario planning to identify risks, opportunities, and performance drivers. • Translate complex data into clear, actionable narratives for senior stakeholders, integrating new data and existing knowledge into compelling arguments that support specific recommendations. • Support development of long-term brand and franchise strategies through evidence-based insights. •      Cross-Functional Collaboration • Partner with Forecasting, Performance Analytics, Data Science, Digital, and other cross-functional teams to develop integrated recommendations. • Collaborate with internal stakeholders and external partners to execute learning plans and address evolving business needs. • Contribute to capability building through knowledge sharing, innovation, and continuous improvement. • Competitive Intelligence (Secondary) • Support the IIS Director, Forecasting & Strategy, in monitoring and synthesizing Bladder Cancer competitive developments, including clinical data, regulatory milestones, and competitor strategies, to assess implications for the portfolio. • Integrate competitive intelligence with primary market research to identify emerging risks and opportunities and inform brand strategy, research priorities, and forecast assumptions. • Artificial Intelligence (Secondary) • Use AI-enabled tools and emerging methods (e.g., qualitative synthesis and transcript analysis, questionnaire and discussion guide development, secondary data triangulation and reporting) to accelerate and scale insight generation. • Identify, evaluate, and adapt AI technologies to market research needs, partnering with Digital, Data Science, and research vendors to pilot applications that im