Brand Manager

• Manage brand strategy and execution for products to drive awareness, adoption, and business growth. • Support insight generation through market research, competitive analysis, and customer understanding to inform brand strategy. • Partner with cross-functional teams to address market challenges and support ongoing brand development. • Monitor brand performance using market trends, customer feedback, competitor actions, and key business metrics. • Identify opportunities to optimize messaging, campaigns, and channel mix based on performance insights. • Support brand strategy development for pre-launch products, including positioning, target audience definition, and key message development. • Drive launch readiness planning, including market shaping, stakeholder engagement, and preparation of commercial tools and materials. • Build and align go-to-market plans with cross-functional teams such as Medical, Market Access, BU, Regulatory, and Legal etc. • Oversee brand budget, timelines, etc. to ensure efficient execution. • Ensure all marketing activities are compliant with company policies, regulatory requirements, and ethical standards. Education : Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus Industry experience s : Minimum 5 years working experience in Pharmaceutical industry Position experiences: • Minimum 3 years working experience on product management or marketing • Minimum 1 year business management background is preferred • Biologics experience a plus. Experience in solid tumor, hematologic tumor, lymphatic system tumor etc.  is a plus Language Skills: Fluent in English both oral and written Computer Skills: Working knowledge, especially good at Excel and PowerPoint. Good master of AI. Mobility: Willing to travel frequently Other Special requirement: • Thorough understanding on the healthcare industry (pharmaceutical and medical device markets) is a plus • Good understanding of business and product knowledge with marketing sense • Strong communication and presentation skill with excellent interpersonal sense • Experienced project management background in pharmaceutical company • Strong analytical skills including business and financial management • Should be self-motivated, creative and well organized • Experience in new product or new indication launch is a plus AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.  US & Puerto Rico only - to learn more, visit  https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html