Influencer & Branded Content Senior Manager

We are PMG PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years. Who You'll Be Working With At PMG, our Influencer & Branded Content team is at the intersection of culture, storytelling, and strategy, helping brands connect with audiences in authentic, meaningful ways. We craft high-impact influencer campaigns that go beyond traditional advertising, driving engagement, building brand affinity, and delivering measurable results across social, digital, and experiential platforms. As the Influencer & Branded Content Senior Manager, you’ll play a key leadership role in shaping and delivering influencer and creator strategies across PMG’s clients. You’ll collaborate with creators, talent agencies, media strategists, content teams, client leaders, and brand partners to develop programs that connect cultural relevance with business impact. You’ll help strengthen PMG’s influencer and creator marketing capabilities by establishing scalable best practices, developing strong talent and platform relationships, and ensuring a high standard of strategy, execution, measurement, and client service. You’ll help advance the future of branded content at PMG by identifying emerging creator trends, exploring new content formats and platforms, and translating innovation into actionable opportunities for clients. You’ll also lead and develop team members, helping them strengthen their strategic thinking, channel expertise, and ability to deliver exceptional work. If you’re passionate about shaping culture through creator-driven storytelling, using data to guide meaningful decisions, and building innovative influencer programs that deliver measurable impact, this is the place to make your mark. What You Will Do • Lead full-scale influencer and branded content campaigns from brief to delivery—including strategy development, talent identification, negotiations, publisher partnerships, content approvals, and reporting—translating business objectives, audience insights, and cultural trends into impactful creator programs. • Oversee campaign strategy and execution in partnership with internal team members, ensuring every detail is delivered with excellence, on time, aligned with brand standards and client business objectives, and optimized for measurable success. • Manage and mentor a team of professionals, supporting workload planning, day-to-day execution, coaching, feedback, performance management, and long-term professional development while building a culture of collaboration, creativity, and accountability. • Partner with the Director of Influencer & Branded Content to help evolve PMG’s offerings, develop scalable frameworks, best practices, processes, and measurement approaches, and train team members to grow their expertise and impact. • Serve as a senior subject matter expert in influencer marketing and branded content, bringing a strong point of view to client conversations, strategic recommendations, new business opportunities, and emerging creator trends. • Serve as a senior point of contact for clients, clearly communicating strategic plans, campaign updates, recommendations, and results through regular calls, emails, and in-person meetings. • Develop innovative influencer and branded content programs for existing cli