Associate Director Planning - F/H - CDI

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . For clarity and accessibility, we have chosen not to use gender-neutral or inclusive writing conventions in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities. About WPP Media WPP is a creative transformation company. We use the power of creativity to build a better future for our people, our planet, our clients, and our communities. For more information, visit wpp.com . WPP Media is WPP's global media network. In a world where media is omnipresent, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com . At WPP Media, we believe in the power of our culture and our people. It is through this synergy that we deliver truly exceptional experiences, for both our clients and our internal teams. To succeed in this role, it is crucial to embody the core values that unite WPP and WPP Media: • Be Extraordinary by fostering collective leadership that inspires truly transformative creativity. • Create an Open environment by finding the perfect balance between the fulfillment of our people and the satisfaction of our clients, all built on mutual trust. • Lead with Optimism by actively stimulating growth and development to mobilize our entire organization. About the Opportunity L’Oréal International Distribution (LID) is a premier global media planning and activation account spanning 30+ markets across Europe, MENA, and Sub-Saharan Africa. In 2027, the account is relocating its core planning engine from London to Paris to work in direct, daily proximity with client leadership. Within this transformed setup, we are hiring an Implementation Planning Associate Director to lead the Luxe division (Lifestyle & Couture). This is the largest and most prestigious portfolio on the account, driving seven of the agency's nine biggest annual brand launches—including iconic houses such as Mugler, Azzaro, Maison Margiela, Ralph Lauren, and YSL Beauty. Sitting in Paris at the client’s table, you will own Luxe planning end-to-end, mentor incoming Planning Managers, and direct our specialized offshore activation desks in Delhi to deliver flawless, high-impact campaigns. Key Responsibilities 1. Strategic Media Planning & "Big-Bet" Launch Delivery • Own the Luxe Media Blueprint: Architect, review, and sign off full-funnel media plans across 30 markets, ensuring channel mix, audience segmentation, budget allocation, and phasing match L'Oréal's distinct campaign grading tiers. • Lead Flagship Product Launches: Deliver the division's seven big-bet H1 launches , translating central creative ideas and brand ambitions into tailored, high-performing local market executions. • Full-Funnel & Retail Media Synergy: Integrate digital and offline touchpoints seamlessly, collaborating with the Amazon Ads Director and local commerce specialists to capture luxury e-commerce demand.