Senior Associate, Travel Product Marketing (Business Cards & Payments)

Senior Associate, Travel Product Marketing (Business Cards & Payments) Business Cards & Payments (BC&P) | Build the Future At BC&P, we bring a builder's mindset to work, just like the business owners we serve. Small businesses are a different kind of customer. They're the people turning ideas into opportunities, and opportunities into livelihoods. When we build for them, we build something bigger. That's why we have a high bar for quality. We own the work end to end, turning today's insights into tomorrow's results, together. • We're relentlessly curious. • We ask the hard questions. • We make space for the best ideas to win. Because that's how we create impact we can be proud of. The Role: The Business Cards & Payments Marketing team is a passionate and entrepreneurial team of strategists. The Product Marketing team is focused on developing integrated marketing strategies to communicate the value of our various business cards and payment products to prospective and existing customers to drive awareness and consideration. We are looking for a Product Marketing Senior Associate to support and deliver end-to-end strategies for our product roadmaps and business objectives. This person will become an SME for our card products and customer segments and partner with teams (marketing, product, design, insights, creative, channels, etc.) to influence how our products show up in-market. This includes optimizing existing card marketing campaigns as well as working with business and product partners on net-new features and product strategies.  This role will allow you to flex muscles in building go-to-market strategic plans, positioning and messaging, test and learn agendas, launching new products/features, and marketing across channels. Successful Senior Marketing Associates are able to tie together key marketing and business results, work across multiple marketing channels, build powerful relationships, and storytell for business impact, and most importantly, they have the desire to change how we “do marketing” at Capital One. Key Responsibilities • Develop insight-driven marketing strategies inclusive of positioning, GTM strategy recommendations, testing opportunities and clear timelines.  • Partner with the Insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of the customer to the organization at large. • Manage creative development (with internal creative teams or agency partners) to ensure marketing is on-brand, high quality, aligned to our strategic intent and delivered on schedule. • Assess performance results of marketing campaigns and turn insights into actionable marketing plans • Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market.  • Contribute to articulating the future state of how we want marketing to work at Capital One, particularly driving how our marketing strategy evolves.  • Proactively identifies opportunities for expansions, optimizations and improvements based on industry trends and marketing best practices  • Understand and define the intersection of marketing strategy & marketing technology  • Collaborate with channel & digital teams to deliver campaigns into market • Collaborate with multiple partner teams and navigate/negotiate through a complex organization • Analyze customer behavior data to identify opportunities and optimal segments to optimize marketing tests and strategies This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location. Here’s what you’ll need to be successful: • High level of initiative and ownership