Product Marketing Manager - TAVI

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries. JOB DESCRIPTION: Product Marketing Manager – TAVI Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: ·        Career development with an international company where you can grow the career you dream of. ·        Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. ·        An excellent retirement savings plan with a high employer contribution. ·        Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree. ·        A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. ·        A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. THE OPPORTUNITY Structural Heart Business Mission: Why We Exist Our business purpose is to restore health and improve quality of life by designing and providing device and management solutions for treating structural heart disease. The Product Marketing Manager – TAVI will lead product and marketing activities that prepare the global TAVI franchise for its next phase of growth. This role reports to the Product Group Manager and will initially focus on pre-commercialization marketing for the franchise growth pipeline: customer research, value-proposition development, and launch-readiness planning. This role will transition into full launch mode to in ensure long term success of the product in the marketplace. There will also be activities supporting downstream execution for the in-market products during launch periods. The preferred location for this position is Plymouth, MN. WHAT YOU’LL WORK ON ·        Drive pre-commercialization marketing for franchise pipeline programs, including customer research execution, value-proposition development, and launch-readiness planning. ·        Execute structured customer research at congresses and advisory engagements: discussion guides, session capture, and synthesis of customer needs and priorities into franchise insight. ·        Own the franchise voice-of-customer and win/loss capture process, maintaining a durable insight repository that informs positioning and planning decisions. ·        Develop market models and segmentation inputs for pipeline planning, including market sizes, trend share, customer needs and targeting. ·        Support downstream launch execution for the in-market products during launch periods: launch materials, sales tools, and field communications, managed through compliance review and approval. ·        Support congress presence in partnership with Market Communications and regional marketing teams, including booth content and engagement-session logistics. ·        Maintain in-depth knowledge of global competitor products and strategies, market trends and dynamics, franchise critical success factors, and customer needs. ·        Contribute to annual marketing plans and strategies, including market analysis, customer segmentation and targeting, product positioning, and competitive assessments. ·        Take a leadership role on project teams, working closely with project man