Paid Search Manager (B2B)

The Role We're seeking a Paid Search Manager to support strategy and execution across enterprise and mid-market accounts within Wpromote 's growing B2B practice. This individual contributor (IC) role will partner with senior team members to drive performance through thoughtful campaign management, optimization, and cross-functional collaboration. The ideal candidate has experience managing paid search campaigns within an agency environment and enjoys balancing strategic thinking with hands-on execution. You'll help manage search initiatives across multiple campaigns, products, and audiences while partnering with Client Strategy, Analytics, Creative, and other channel teams to deliver measurable business outcomes. You Will Be • Serving as a trusted strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and ongoing business planning across complex performance marketing programs • Owning both strategy and execution by developing campaign architecture, optimization plans, testing roadmaps, and operational improvements that drive measurable business results • Managing sophisticated paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant paid search platforms • Driving strategic planning, forecasting, budget management, testing initiatives, and performance optimization aligned with client business goals • Translating campaign performance and business insights into clear, actionable recommendations for client stakeholders • Partnering closely with Client Strategy, Analytics, Creative, SEO, and other channel teams to develop integrated marketing strategies • Identifying opportunities for automation, operational efficiencies, audience expansion, and performance innovation across client programs • Maintaining strong campaign health through proactive monitoring, QA processes, and optimization best practices • Participating in client meetings, performance reviews, and presentations while building strong client relationships • Staying current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices You Must Have • 1.5-3 years of experience managing paid search campaigns within an agency environment • Experience supporting B2B paid search programs across enterprise or mid-market clients preferred • Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with Search Ads 360 (SA360) is a plus • Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization • Strong analytical skills with experience using GA4 and reporting platforms to evaluate performance and identify optimization opportunities • Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients • Strong verbal and written communication skills with experience participating in client-facing conversations • Excellent organizational skills with the ability to manage multiple priorities across several client accounts • Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment • Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP Nice to Have • Experience supporting SaaS, fintech, adtech, and other B2B technology organizations preferred • Experience working with Salesforce, HubSpot, or other CRM integrations for lead generation measurement • Experience managing offline conversion tracking and lead quality optimization • Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies • Experience leveraging AI-powered tools and automation to improve campaign efficiency