Guest Marketing Strategy Manager, Apparel & Accessories

The pay range is $73,000.00 - $132,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits . About Us Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here .  As a member of the Guest Marketing Strategy (GMS) team, you will play a critical role in developing and executing guest-centric marketing strategies that drive business demand, strengthen the Target brand, and support key priorities across Apparel & Accessories (A&A). In your capacity as a Manager within Guest Marketing Strategy, you will independently lead marketing strategy and execution for key A&A categories. You will serve as a strategic partner to Merchandising leaders, vendors, and collaboration partners, translating business priorities into impactful marketing plans and connected guest experiences. Additionally, you will lead A&A promotional strategy and execution within GMS, navigating a fast-paced and highly dynamic promotional environment. You will partner closely with the enterprise Promo team and cross-functional leaders to anticipate changes, mitigate risks, ensure accuracy, and deliver timely, effective marketing activations. Success in this role requires strong strategic thinking, independent decision-making, exceptional relationship management, and the ability to influence across teams and leadership levels. You will also help advance how GMS drives business results by developing tools, insights, and scalable ways of working that elevate our collective impact. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. Core Responsibilities • Lead category marketing strategy: Independently own the development, planning, activation, and optimization of marketing strategies, ensuring alignment with business priorities and guest needs. • Drive strategic merchant partnerships: Serve as the primary GMS partner to Merchant Directors and their teams, independently leading business conversations, influencing marketing decisions, and translating category priorities into actionable strategies. • Own A&A promotional strategy and execution: Lead promotional marketing efforts across A&A within GMS, partnering with the enterprise Promo team and cross-functional stakeholders to navigate frequent changes, ensure accuracy of promotional information, and deliver successful guest-facing activations. • Lead cross-functional collaboration: Build trusted relationships across Merchandising, Creative, Media, Marketing, and other areas of excellence to drive alignment, resolve challenges, and bring connected marketing experiences to life. • Manage external partnerships: Independently lead marketing conversations with vendors and collaboration partners, aligning on shared objectives, marketing opportunities, and execution plans. • Anticipate and mitigate business risks: Proactively identify challenges,