Associate Marketing Director, New CVRM Franchise

At AstraZeneca we turn ideas into life-changing medicines. Working here means thinking big and working together to make the impossible a reality. We’re focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life.     Join us as Associate Marketing Director, Scientific Communication & Advocacy, in Wilmington, DE, for the New CVRM Franchise , where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives.      As an Associate Director, you will be responsible for bringing Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging, and integrated launch plans. You will establish strong alliances with other marketing peers across consumer/HCP, Corporate Affairs, Medical, Regulatory and Access partners. Your role will also involve leading defined work streams and brand opportunities as defined by Marketing Leaders, with accountability for the end product. You will define success metrics; monitor and identify continuous improvement opportunities.   Key areas of leadership within this role include developing and leading advocacy strategy, peer-to-peer programs, speaker bureau and scientific educational content development, congress commercial presence, and scientific thought leader engagements.  The Associate Director works closely with many AstraZeneca teams including HCP & Consumer Marketing, Sales, Global, Corporate Affairs and Medical Affairs teams.     This position is based in Wilmington, DE. Please note - Relocation assistance is not available for this.   Main Duties and Responsibilities • Build trust with and influence Key Opinion Leaders (KOLs) to enhance brand credibility and advocacy. • Oversee congress strategy, symposia, and speaker programs, ensuring scientific accuracy and impactful engagement. • Maintain strong knowledge of the clinical disease state and guidelines; confidently engage clinicians and external experts in clinical discussions. • Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments. • Deploy and manage a content calendar; track performance and recommend data-driven improvements to enhance reach and impact. • Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes. • Build clear, compelling brand narratives and assets that differentiate and drive preference. • Participate in budget planning; manage operational spend, forecasts, and ROI to meet financial objectives. • Define and track KPIs to assess customer/patient engagement and brand program effectiveness; report results and actions. • Review market insights, anticipate trends, and map the patient journey using qualitative and quantitative analysis. • Execute campaigns using a broad range of digital tools and platforms; demonstrate advanced digital acumen in targeting, personalization, automation, and analytics. • Identify innovative approaches to address market challenges; contribute to the evolution of brand strategies and tactical plans. Essential Requirements • Bachelor’s Degree • 3+ yrs experience in one or a combination of : pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience  And / OR commercial experience Desirable Requirements, Skills and Capabilities • Advanced Degree in Business, Marketing, or Science  • Strong presentation and negotiation skills  • Ability to successfully work through ambiguity  • Demonstrated Learning Agility  The annual base pay for this position ranges