Senior Manager, SEO Marketing| Retail Bank

Senior Manager, SEO Marketing| Retail Bank The Capital One Consumer Bank Marketing team is a growing group looking to bring in new, excited marketers who are passionate about driving business performance.  The SEO program is part of the Performance Marketing organization and consists of numerous workstreams:  • AEO/GEO • Traditional SEO • Content marketing and on-page optimizations • Technical improvements (tSEO) • Integrated digital strategy across paid and organic The SEO Marketing Senior Manager role will be responsible for leading and bringing our SEO program to life across these workstreams. This is a critical leadership role responsible for setting the vision, developing the strategy, and leading the team that acquires customers for Bank products and services through search, consideration and content marketing. You won't just be managing content; you'll be building a center of excellence. You will be Retail Banks’ go-to expert for SEO, combining deep technical knowledge with a strong business acumen to influence product roadmaps and marketing initiatives. You will lead and mentor a high-performing team, fostering their growth while holding them to the highest standards. If you are a passionate people leader who loves to translate complex search data into a compelling vision that drives business results, all while focusing on real people and Customers, this is your opportunity to make a lasting impact. Key Responsibilities This role is built on three core pillars: strategic vision, inspirational leadership, and cross-functional influence. Strategic Leadership & Vision • Own the Roadmap: Develop and execute a comprehensive, multi-year SEO strategy for the Retail Bank designed to increase market share, drive high-quality traffic, and generate new customer accounts. • Identify Growth Levers: Conduct enterprise-level analysis of the competitive landscape, total addressable market (TAM), and emerging search trends to uncover and prioritize significant growth opportunities. • Innovate: find the leverage and maximize value in the ever-changing search landscape with a focus on AIO and GEO measurement, technical and content strategies implementation and enterprise-wide influence • Drive Integration: Serve as the strategic lead for integrating SEO with all other marketing channels, including Paid Search, Affiliate Marketing, and PR to create a cohesive and powerful customer acquisition engine. • Set the Standard for Success: Define ambitious team goals and KPIs that align directly with business objectives. Establish a rigorous testing and experimentation framework to continuously innovate and improve performance. • Agency Management: Direct a third party digital marketing agency on our objectives for this scope and partner with them on execution of a full-year marketing plan.  Team Leadership & Development • Lead & Mentor: Directly manage, coach, and develop a team of talented associates. Provide clear direction, consistent feedback, and dedicated support for their career growth and professional development. • Cultivate Excellence: Foster a high-performing team culture rooted in curiosity, data-driven decision-making, and a relentless focus on results. • Manage & Empower: Effectively manage team resources, prioritize workloads, and remove obstacles to empower your team to do their best work. Cross-Functional Influence & Evangelism • Be the SEO Voice: Serve as the primary SEO subject matter expert and trusted advisor to senior leaders across the Retail Bank, including partners in Product, Technology, Analytics, Brand Marketing, Enterprise and Corporate Strategy. • Build Business Cases: Translate complex SEO concepts and data into clear, compelling business cases and strategic recommendations that resonate with exe