(Senior) Brand Manager

Marketing Planning • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information • Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals • Complete indication plan and budget, consult and coordinate to ensure the effective execution regionally • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product Product Management • Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image • Direct the product promotion and growth initiatives to attain increasing of market share • Conduct program and organize series accademic meetings based on strategic goals of the products in the target segmentation, roll out products base on availability and regulatory timelines • Work with other function management team to ensure the cross functional alignment of product strategies • Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products Professional Relationship • Identify the opinion leaders in the therapeutic area • Lead to build and maintain professional relationship with KOLs • Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products • Develop the loyalty speakers from KOLs Cost Control & Monitoring • Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business • Monitor and control marketing expenses in line with budget on monthly basis • Modify and manage expenses allocation to regions • Education:  Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus • Industry experiences: Minimum 5 years working experience in Pharmaceutical industry • Position experiences: • • Minimum 3 years working experience on product management or marketing • Minimum 1 year business management background is preferred • Biologics experience a plus. Experience in Rheumotology, immunology etc.  is a plus • Language Skills: Fulent in English both oral and written • Computer Skills: Working knowledge, especially good at Excel and PowerPoint • Mobility: Willing to travel frequently • Other Special requirement: • Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus • Good understanding of business and product knowledge with marketing sense • Strong communication and presentation skill with excellent interpersonal sense • Experienced project management background in pharmaceutical company • Strong analytical skills including business and financial management • Autonomy/Independence, Assertiveness; a polished professional presence is essential • Should be self-motivated, creative and well organized AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.  US & Puerto Rico only - to learn more, visit  https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html