Sr. Manager, Product Marketing

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals . About the Role: Hims & Hers is seeking an experienced Senior Product Marketing Manager to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels. This is a temporary position for 6 months. You Will: • Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs • Operate in a highly cross-functional role, partnering closely with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering • Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention • Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s) • Develop differentiated product/feature positioning and messaging informed by customer insights, market trends, and competitive analysis • Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape • Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts • Lead complex workstreams and/or product segments with minimal oversight • Own end-to-end work across multiple categories and product lines You Have: • 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy) • Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love • Ability to drive experimentation focused on conversion and engagement • Analytical thinker with experience in data-driven marketing • Experience using insights and strategic thinking to influence stakeholders and the product roadmap • Proven track record of leading cross-functional teams • Team player who is accountable, proactive, and solution-oriented • Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite • Experience driving complex project