Associate, Performance, Egypt

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact As an Associate, Performance, you will be a vital engine driving client success by supporting your team with the execution and optimization of performance media campaigns across search, social, and display channels. You will directly impact client revenue growth by strategically managing campaigns and identifying opportunities for improved performance. Your work will have a significant impact on the overall success of our clients' marketing efforts, contributing to increased brand awareness and customer acquisition. • Proactively contributing to achieving client performance goals by implementing effective campaign strategies and optimization techniques. • Executing thorough Search Query Report (SQR) analysis to identify irrelevant or low-performing keywords, implementing negative keywords, and optimizing keyword bidding strategies for improved campaign efficiency. • Developing and presenting comprehensive weekly performance reports, analyzing key metrics and translating data into clear, actionable recommendations for campaign improvement. • Overseeing the analysis of campaign results, identifying trends, drawing conclusions, and documenting key learnings to inform future campaign strategies and best practices. • Analyzing user engagement metrics (e.g., click-through rates, conversion rates, bounce rates) to identify opportunities for optimizing ad creative, landing pages, and targeting parameters to improve overall campaign performance. • Conducting in-depth reporting and analysis of paid media performance and audience behavior, identifying key trends and insights to inform strategic decisions related to targeting, messaging, and budget allocation. • Overseeing finance reconciliation processes, verifying campaign spend, identifying discrepancies, and ensuring accurate financial reporting and budget management. Skills and Experience • Bachelor's degree preferred, ideally in a STEM (Science, Technology, Engineering, Mathematics) Major. • Experience in digital media, paid advertising, or media buying (agency experience a plus!). • A proven track record of managing successful paid search and social campaigns. • Exceptional analytical skills and the ability to translate data into actionable insights. • A creative and solutions-oriented mindset. • Excellent communication and collaboration skills. • A meticulous and organized approach to work. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.