Senior Manager, Policy & Communications Campaigns

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. About the Brand and Communications Team Brand & Communications shapes how the world understands Affirm and how Affirm shows up in it. We meet people where perception forms: in culture, in the press, across our owned and paid channels, and inside the company. We aim to make our work compound over time, moving at the speed of culture while holding a high bar for craft and clarity. Our job across comms, brand, creative, and social is to make Affirm a brand people trust and are proud to choose. About the Role Affirm's model only works when consumers succeed. No late fees. The full cost, known before you commit. A balance that ends. Many people don't know that. Pay-over-time products are treated as interchangeable, and the revolving credit card is treated as the responsible default. We want to change this dynamic and evolve thinking and beliefs around what consumer-friendly credit can and should be as it modernizes. The timing is the opportunity. Credit is being rewritten right now, in regulation, in coverage, and in how people talk about debt. The beliefs that settle over the next few years will shape the decades that follow. This role focuses on the people who shape what the public understands about credit, the ones creating the coverage and content that drives the conversation. You know who covers what, who matters beyond their outlet’s size, which newsletter a Hill staffer reads before the front page. And you know how to proactively build an argument that travels. The policymakers, regulators, and advocates who set the terms will use it, and the most skeptical reporter will want to write it. You won’t be doing it alone. You’ll collaborate with colleagues who own the narrative you’re carrying, the research behind it, and the versions of this story told to consumers, merchants, and investors. You’ll also partner closely with a policy team that owns our government relationships and the positions we take. And because this story has to build across audiences and surfaces, you’ll help shape the broader brand and comms strategy rather than only drawing from it. This story lives at the nexus of New York City and Washington, DC, so you can be based in either with regular time in the other. What You'll Do • Develop the strategy and run the campaign. Decide what we’re trying to change, with whom, and in what order. Set the sequence, pick the moments, and know what each one is supposed to do. Shift the dynamic from an idea we’re explaining to language other people naturally use. • Shape what becomes news. Be in the conversations where people are deciding what to cover and what counts as news, weaving Affirm into them rather than reacting to them. • Build the proof. Help shape original consumer research and third-party data into evidence that lets people outside Affirm make the argument correctly and persuasively without us in the room. • Build the media bench. Earn the trust of a focused group of reporters, columnists, editors, producers, podcasters, and independent writers who shape consumer finance and policy conversations, and become the source they come back to, including on stories that aren’t about us. • Partner on outside voices. Work with our public affairs and government relations team to build lasting relationships with consumer advocates, academics, and credit experts, starting with listening rather than endorsement requests. Design the dinners, briefings, and roundtables where the right people meet each other and the argument gets pressure-tested in person. • Put our perspective where decisions get made. Prepare executives and credible out