Marketing Manager, Advanced Leadership Initiative

Job Summary: The Marketing Manager partners with ALI leadership to develop and execute integrated marketing and communications strategies which advance the visibility, reputation, engagement, and impact of the Initiative. The Marketing Manager will serve as ALI’s lead day-to-day marketing resource and a trusted thought partner to leadership, translating the Initiative’s mission, distinctive Fellowship experience, community, and impact into compelling communications for prospective Fellows, current participants, alumni, faculty, partner organizations, and other external audiences. This is a broad, integrated marketing role offering the selected candidate meaningful and gratifying impact on program growth and development through the combination of strategic planning with hands-on execution across brand and positioning, recruitment marketing and partnership development, content and storytelling, digital communications, social media, events, community engagement, and analytics. Reporting to the Managing Director, Selection and Coalition, the Marketing Manager will leverage their marketing expertise, audience insight, and strong editorial judgment to help shape ALI’s marketing priorities. Job-Specific Responsibilities: • Develop and continuously refine an integrated marketing and communications strategy aligned with ALI’s mission, Fellowship recruitment, programming, alumni engagement, and broader positioning. • Use audience insights, performance data, market trends, external best practices, and marketing expertise to recommend priorities, campaigns, channels, investments, and opportunities to expand ALI’s visibility, reputation, and reach. • Translate strategic priorities into measurable, multichannel marketing plans and campaigns that communicate and strengthen ALI’s positioning, value proposition, Fellowship experience, community, and impact. • Lead Fellowship recruitment marketing and new and existing partner organization outreach by developing targeted campaigns, compelling prospective-Fellow communications, recruitment collateral, and building relationships with professional membership organizations and other candidate pipeline partners. • Develop and execute an integrated content strategy that brings ALI’s mission and impact to life through compelling stories about Fellows, alumni, faculty, projects, collaborations, leadership, and social impact. • Write, edit, and produce high-quality content and communications for websites, newsletters, email campaigns, social media, presentations, reports, program materials, profiles, event communications, and other audiences and channels. • Manage and continuously improve ALI’s website, social media, email, and broader digital presence , applying SEO/AEO/GEO/AISO, accessibility, user-experience, and digital content best practices to strengthen discoverability, engagement, and audience experience. • Strengthen engagement across the ALI community by developing communications that connect current Fellows, alumni, faculty, partners, and other stakeholders; showcase alumni accomplishments and impact; and encourage continued participation in programs, events, networks, and communities of interest. • Lead marketing and communications for ALI programs and events , including information sessions, seminars, symposia, speaker programs, convenings, and alumni activities, with coordinated promotion and follow-up before, during, and after each event. • Extend the reach and impact of ALI programming through articles, video, photography, social media, email, and other digital storytelling and promotional content. • Establish and monitor performance metrics and manage marketing operations , including reporting and recommendations to leadership, project timelines, budgets, approvals, production, de