ViiV Healthcare (GSK) Marketing Manager, HIV Treatment Strategy

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV.  We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.  We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. ViiV anticipates new data that could potentially strengthen the role of the longest-acting HIV treatment in HIV care. We are seeking a point person in the Marketing Strategy team who can oversee the preparation, progress, and eventual impact of this potential new label. The Marketing Manager, HIV Treatment Strategy role is strategic, so it will require someone with the ability to work with cross-functional teams to set the potential label expansion up for success and drive pre- and potential post-label impact. This role will be highly visible to both brand lead and US and Global leadership. Role Purpose • Drive the development, integration and execution for the brand commercial strategy with the new indication and launch plan under the leadership of the Strategy Director. • Serve as the day-to-day commercial integrator across market shaping, campaign and message evolution, launch planning, measurement and cross-functional execution. • Monitor and prepare regular senior leadership updates on strategic preparation, cross-functional performance, and customer impact. This role is based at ViiV Healthcare’s U.S. headquarters in Durham, NC. Candidates who do not currently reside in the Durham, NC area must be willing to relocate. This role follows a hybrid working model, requiring a minimum of two days onsite per week. This role is eligible for relocation support. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: • Drive development and execution of the commercial strategy and translate Director guidance into an actionable market-shaping and indication launch plan. • Lead day-to-day integration of the commercial launch plan, actively managing milestones, dependencies, decisions, risks and accountabilities across workstreams • Evolve the brand campaign fo