Senior Web & Product Analytics Specialist (m/f/d)

We are looking for a  Senior Web & Product Analytics Specialist (m/f/d) to join our team at SIXT. In this role, you own the analytical layer behind digital products used by millions of customers across more than 100 countries. You don't just report what happened — you uncover why it happened, influence what gets built next, and ensure every product decision is grounded in real user behaviour. If you have a strong digital analytics background, a product mindset, and the instinct to ask better questions before building dashboards, this is your opportunity to make a real impact. Apply now and join TEAM ORANGE! YOURS TO OWN  • You analyse large datasets to identify trends and improve user engagement, retention, and conversion across our digital products • You develop dashboards and datasets that serve as the trusted foundation for product decisions — reliable, reusable, and built for the people who act on them • You track and analyse customer interactions across our digital products, ensuring data accuracy and identifying friction points and opportunities • You conduct A/B testing and experimentation, providing data-driven insights and recommendations that directly influence product decisions • You work closely with engineers to ensure the right data is captured on both frontend and backend, validating event tracking quality before any analysis begins • You collaborate with product managers, engineers, and analysts across global teams to define metrics, validate assumptions, and drive continuous product improvement   YOUR SKILLS MATTER  • Experience  You have hands-on experience as a Digital Product or Web & App Analyst, with a focus on user behaviour analysis, funnel optimisation, and feature performance measurement — not financial reporting, supply chain, or operational BI • Tools/Systems  You are proficient in building dashboards in BI tools such as Looker Studio, QuickSight, Power BI and you have experience with Web & App analytics • SQL  You write SQL confidently and use it daily — extracting, transforming, and analysing data is second nature to you  • Data Quality & Architecture  You have a solid understanding of how event data is structured, captured, and validated across frontend and backend systems, and you take ownership of tracking quality before building on top of it • Soft Skills  You are proactive and thrive in fast-paced environments • Collaboration  You work closely with global teams, including product managers, engineers, and junior analysts  • Language  You are fluent in English to effectively communicate with international teams  WHAT WE OFFER  • The SIXT Lisbon Experience  Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same • Community & International Environment  Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office  • Flexibility & Modern Work Setup  Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best  • AI at your fingertips  From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve  • Time Off & Wellbeing  Enjoy 28 vacation days per year, an