Manager, B2B Marketing

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Manager, B2B Marketing Overview As a Manager in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US businesses: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry and partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly. Key Responsibilities: • B2B Marketing Strategy, Execution and Optimization: You will be the B2B marketing lead for our commercial solutions in the United States. This will include developing and executing smart marketing strategies to drive awareness, consideration and conversion for our sales and business development teams. You will be designing a comprehensive and thoughtful approach across key tactics such as ABM, events, B2B channel advertising, and thought leadership/research. • Data Analysis and Interpretation: You will work with our internal capabilities teams to capture and interpret performance, analyze outcomes, and – importantly – change and optimize our approach based on outcomes. You will play a key role in delivering and interpreting these results for our sales and business development teams to enable a collaborative approach. • Cross-functional Collaboration: You will establish strong and valuable relationships with multiple teams including product, sales, marketing operations, Sponsorships, Media, Communications, agency partners, and legal to ensure seamless execution and compliance of marketing initiatives. Who You Are: • Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team. • Creative: You excel in developing compelling marketing strategies and content that speak to digital-savvy audiences, and are interested in seeking out, brainstorming learning and executing new approaches to drive higher effectiveness. • Communicator: You are comfortable in a wide variety of communication contexts and can tailor the style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective, and you are just as adept at listening and capturing information as you are at delivering it. • Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements. • Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus. • Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI skills. Bonus Skills: • Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales. • Familiarity with event and experiential marketing, media planning and strategy. Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disa