Product Marketing Manager

Headquarters: Berlin, Germany URL: http://www.siemens.com Product Marketing Manager Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds, thereby improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you? Transform the everyday with us! We are looking for a Marketing Manager to develop and execute product marketing, branding, and digital strategies that strengthen market positioning, increase customer engagement, and support business growth. This is a remote position based in the United States. You'll make an impact by: • Developing and executing product marketing and branding strategies for business-to-consumer and business-to-business audiences • Translating customer insights, market research, competitive intelligence, and industry trends into differentiated product positioning and go-to-market plans • Partnering with product management, marketing communications, design, and market-launch teams to communicate product features, benefits, and value propositions • Leading promotional and digital marketing strategies across channels such as social media, email marketing, and online advertising to increase awareness, engagement, lead generation, and sales • Providing creative direction for marketing content and promotional assets while maintaining consistency with brand standards across customer touchpoints • Establishing key performance indicators, evaluating campaign and marketing performance, and using data-driven insights to improve results and marketing effectiveness You’ll win us over by having the following qualifications: Basic Qualifications: • Bachelor’s degree in Marketing, Business, Communications, or a related field • 10 or more years of experience in marketing, product marketing, brand management, or a related field • Experience developing and executing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns • Experience using customer, market, competitive, and campaign-performance data to guide marketing decisions • Demonstrated project management and cross-functional collaboration experience, including coordinating initiatives with product, communications, sales, or design teams • Ability to travel up to 10% for business meetings, customer engagements, and company events • Legally authorized to work in the United States on a continual and permanent basis without company sponsorship Preferred Qualifications: • Master of Business Administration or another advanced degree in Marketing, Business, or a related field • Experience marketing consumer goods, products, or solutions to both business-to-consumer and business-to-business audiences • Experience developing campaigns across social media, email marketing, online advertising, and other digital channels • Knowledge of branding principles, customer behavior, market segmentation, and contemporary digital marketing practices • Experience establishing marketing key performance indicators and using analytics to evaluate and optimize campaign performance • Experience applying agile planning practices to marketing launches or product-release activities About Siemens: We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids to sustainable transportation as well as advanced healthcare, we create techn