Senior Field Marketing Executive - UKI

Who we are? Silverfin is a cutting-edge cloud software solution built by accountants, for accountants. Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work. Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance. In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry. Today, Silverfin is trusted by over +1000 firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore. Headquartered in Ghent, with offices in Mont-Saint-Guibert (BE), London (UK), Luxembourg (LU), and Gouda (NL), we’re a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting. How would you support our success? Your role We are on the lookout for a Senior Field Marketing Executive to join our team in the UKI. Your focus area will include a mix of marketing and event activities. You will be supporting events, digital, customer and partner marketing, and other field marketing activities in UKI, from our office in London. The position also includes occasional off-site event coordination mostly during office hours. That means organising events with project boards on Monday.com, messaging, creatives, stakeholders and budgets will be a very important responsibility in this role, next to regular marketing campaigns to our audience of accounting practices in the region. As part of this journey, you'll be in sync with a fantastic team of 15 marketing team members across UKI, Belgium, the Netherlands, Luxembourg & Denmark. You’ll report to our Senior Manager Global Field Marketing, based at our head office in Ghent, Belgium. Your main focus region is the UKI. We provide a permanent contract on a full-time basis. Silverfin moves fast with a constant flow of activities for both users and prospects, not to mention our incredible team. We also prioritise the well-being of our people, offering a range of initiatives. Envision yourself joining our international Marketing team and a diverse, motivated team, and growing along with Silverfin. Your responsibilities • Collaborate with your BU stakeholders to define and refine the marketing plan for the UKI. • Work closely with the global marketing demand generation team based in Ghent. This team of specialists leads the execution of global targeted marketing campaigns aimed at generating leads and increasing demand utilising a variety of channels, including email, social media, PPC, and content marketing. • Work closely with the UKI sales team to ensure they have the marketing materials including assisting in the creation of sales enablement tools such as presentations, brochures, and case studies. • Plan, organise, and execute both hosted and 3rd party events from concept to completion. This includes venue selection, vendor management, promotional activities, and post-event analysis. • Measure and report on the effectiveness of marketing campaigns and events, using data to support decisions and improve future marketing strategies. • Liaise with product, sales, customer success and marketing teams to ensure cohesive brand messaging and optimise campaign success • Manage internal and external creativ