Sr Manager, Product Marketing (Liver)

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About the role

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description   The Senior Manager, Marketing will lead the commercialization and launch of a major new therapy within the liver disease area. Working closely with the Director, Marketing, the role is responsible for translating insights and strategy into launch plans, coordinated execution, performance monitoring, and timely course correction. The successful candidate will lead day-to-day cross-functional launch planning, collaborate with internal stakeholders and global teams, and work closely with external business partners. The role requires strong strategic thinking, disciplined execution, sound stakeholder management, and the ability to convert customer, patient, and market insights into measurable business outcomes. The individual is expected to proactively communicate progress, risks, opportunities, decisions required, and support needs to the Director, Marketing and other key stakeholders. Key responsibilities Launch strategy and brand management • Lead development of the brand strategy, launch strategy, annual plan, and tactical plan for a major new product launch, with guidance and support from the Director, Marketing. • Take day-to-day ownership of the launch brand, connecting insights, strategic choices, execution priorities, and business outcomes. • Define target customers, desired behavior changes, positioning, core messages, and critical success factors. • Translate patient, customer, market, and competitive insights into actionable recommendations and practical launch plans. • Establish performance objectives and key indicators, monitor results, and propose timely course corrections. Launch readiness and execution • Lead day-to-day cross-functional launch planning and establish clear milestones, decision points, dependencies, risks, and mitigation actions. • Coordinate readiness across marketing, sales, medical affairs, market access, commercial operations, and other relevant functions, with timely alignment and escalation to the Director, Marketing. • Lead development and delivery of launch initiatives, promotional materials, customer programs, and field-readiness activities. • Ensure that field insights and execution feedback are incorporated into launch plans and ongoing optimization. • Maintain a strong focus on both delivery quality and the ultimate business impact of launch activities. Cross-functional, global, and external collaboration • Partner effectively with cross-functional stakeholders and facilitate decision-oriented discussions to support successful launch planning and execution. • Collaborate with global teams to contribute local insights, shape releva

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