Jobs / United States / Continental Automotive Systems INC
Marketing Manager - Digital and Automation
Continental Automotive Systems INC · 🇺🇸 Fort Mill, SC, US
Sponsorship verdict
Sponsorship possible
One solid signal, not two — worth applying, and worth asking about sponsorship early.
- Employer is on a government sponsor recordThe US Department of Labor certified 1 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Nov 2025) — the step every H-1B hire needs first. USCIS also records 17 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
- The posting doesn’t mention sponsorshipSilence isn’t a refusal — ask the recruiter before investing much time.
- No salary bar for this routeH-1B has no fixed salary bar: the employer must pay at least the prevailing wage for the role and area. Cap-subject employers enter a lottery weighted by wage level. Source: https://www.federalregister.gov/documents/2025/12/29/2025-23853/weighted-selection-process-for-registrants-and-petitioners-seeking-to-file-cap-subject-h-1b, rules effective 2026-02-27.
- Confirmed live todayWhen a source last listed this job as open.
US H-1B: cap-subject employers enter a lottery weighted by wage level — Level I gets 1 entry, Level IV gets 4 (DHS projected selection odds ≈15% at Level I to ≈61% at Level IV). Universities and non-profit research employers are cap-exempt. The $100,000 fee for new petitions from abroad is currently blocked by a court order (appeal pending).
A verdict summarises public evidence; it is not legal advice and never a guarantee — the employer and the immigration authority decide. Sign in to factor in where you can already work.
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Sponsor Radar — Continental Automotive Systems INC
The US Department of Labor certified 1 H-1B/E-3 labor condition applications for this employer between Oct 2025 and Jun 2026 (latest Nov 2025) — the step every H-1B hire needs first. USCIS also records 17 H-1B approvals in FY2023. Source: LCA disclosure data (US Department of Labor (OFLC)).
Past sponsorship or register membership never guarantees sponsorship for this vacancy or for you. Full Sponsor Radar for Continental Automotive Systems INC →
About the role
HOW YOU WILL MAKE AN IMPACT Continental Tires is seeking a strategic and results-driven digital marketing leader to oversee the company's digital ecosystem, marketing technology initiatives, automation capabilities, and performance marketing programs across the Continental and General Tire brands. This position is responsible for driving digital growth through website management, paid media, search strategy, AI-enabled marketing, e-commerce partnerships, and advanced analytics. The role leads the development and execution of digital programs that increase brand visibility, improve customer acquisition, enhance online consumer experiences, and deliver measurable business results. Reporting directly to the Head of Marketing Communications, the Manager Digital & Automation will partner closely with Brand Marketing, Product Management, Sales, Dealer Programs, and agency partners to ensure all digital investments and technology solutions support business growth objectives. The position leads and develops a team consisting of an Activations Specialist and a Content & Communications Specialist, providing strategic direction, coaching, and performance management to support the successful execution of brand marketing initiatives The ideal candidate combines deep expertise in digital marketing, analytics, automation, and emerging AI technologies with proven leadership skills and a strong track record of driving measurable performance. Digital Strategy & Performance Marketing • Lead the development and execution of integrated digital marketing strategies that support brand, sales, and business objectives. • Manage paid search, paid social, programmatic, display, video, and emerging media channels. • Develop optimization strategies that improve campaign performance, customer acquisition, engagement, and conversion. • Partner with agency teams to maximize media effectiveness, efficiency, and return on investment. • Establish KPI frameworks, testing plans, and performance benchmarks across all digital channels. • Manage digital marketing budgets and ensure effective allocation of resources. Website & Digital Experience Management • Own the strategy, governance, and performance of Continental and General Tire digital properties. • Lead website management, page creation, content deployment, and user experience optimization. • Manage website domains, integrations, and platform enhancements. • Coordinate digital requirements for product launches, marketing campaigns, promotions, and dealer initiatives. • Drive continuous improvements in website performance, engagement, lead generation, and conversion rates. • Ensure best practices for SEO, accessibility, compliance, and mobile user experience. • Partner closely with Continental's global digital and marketing teams to align website strategy, governance, platform enhancements, user experience standards, and best practices while leveraging global capabilities to support North American business objectives Search, AI & Digital Discovery, E-commerce, Retail Marketplace Management • Lead SEO, SEM, and GEO strategies. • Develop and execute initiatives that improve brand visibility across search engines, AI-powered search experiences, and Large Language Models. • Monitor evolving search and AI trends to identify new opportunities for consumer acquisition and engagement. • Collaborate with internal teams and agency partners to improve digital discoverability and content effectiveness. • Evaluate and implement AI-enabled marketing solutions that improve productivity, personalization, and marketing performance. • Lead Click-to-Buy initiatives that connect digital engagement to online and retail purchases. • Manage Amazon and other e-commerce marketplace relationships and performance pr