Promotions Marketing Manager

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About the role

About Coursera + Udemy Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog . Why join us now? AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them. Shape what comes next By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale. Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below. About this role: Within Consumer Marketing's Lifecycle team, you'll lead promotional strategy and execution as Udemy's two brands converge onto a single skills platform. You'll own the promotional calendar end-to-end, building campaign specs and go-to-market briefs that align creative, channel, and lifecycle teams around a single execution plan. This is a hands-on role where you'll define and build each campaign, monitor live performance, drive mid-course adjustments, and partner closely with Pricing, Commercial Policy, and Data Science teams to ensure promotions adhere to policy while meeting revenue and user experience targets. You'll report directly to the Senior Director of Lifecycle Marketing. About your skills: Campaign Planning Core skill: develop comprehensive strategy for promotional calendar from conception through completion with cross-functional alignment. Cross-Channel Marketing Essential for coordinating creative, channel, and regional stakeholders to deliver cohesive promotional message and experience. Campaign Management Core responsibility: plan and execute promotional campaigns aligned with commercial policy and performance targets. What you'll be doing: • Build campaign specs and go-to-market briefs for each Udemy promotion, aligning creative, channel, and lifecycle teams around a single execution plan. • Partner with Pricing and Commercial Policy teams on discount guardrails, eligibility rules, and cadence caps, translating policy into a calendar Marketing can run confidently. • Lead monitoring and daily tracking of live promotions, and drive mid-course pivots when performance calls for it. • Lead campaign forecasting, experimentation plans, post-campaign reporting and analysis with Data Science, sizing incrementality and using it to inform the next cycle's targeting and offer mix. • Be accountable for overall campaign performance and ensure that overall user experience is consistent and in adherence with the campaign brief. • Own the project management of the campaign from conception through completion, ensuring that creative, channel activation, user experience, and performance are aligned with the promotional campaign strategy. Qualifications: • 8+ years of experience in promot

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