Senior Marketing Manager

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About the role

We are looking for an experienced Senior Manager – Marketing to drive measurable business growth through integrated, digital-first marketing programmes. In this role, you will develop and execute growth, digital, and social media strategies across the customer lifecycle to increase awareness and engagement, generate demand, support customer acquisition, and improve conversion outcomes. You will bring together strong marketing fundamentals, digital expertise, data-driven decision-making, and commercial acumen to deliver impactful marketing initiatives and business results. Key Responsibilities Growth Strategy & Integrated Marketing • Develop growth marketing plans aligned with business, revenue and marketing priorities. • Identify opportunities to accelerate awareness, consideration, demand generation, acquisition, engagement and conversion across priority audiences. • Translate our goals into integrated marketing campaigns with clear target audiences, propositions, channel strategies and measurable outcomes. • Use customer, market and performance insights to identify and prioritise growth opportunities. Digital Marketing • Develop digital marketing strategies across paid, owned and earned channels . • Plan and improve campaigns across relevant channels including paid search, paid social, display, retargeting, email, web and other digital platforms . • Work with our teams and agency partners on audience targeting, media planning, campaign activation and ongoing optimisation. • Improve digital customer journeys and conversion paths across campaign landing pages and web experiences. • Apply REO, GEO, AEO, SEO, SEM, content distribution and digital acquisition principles to increase qualified traffic and engagement. • Monitor digital performance and improve channel mix and investment based on effectiveness and outcomes. • Stay current with evolving digital platforms, advertising formats, audience behaviours and marketing technology. Social Media Marketing • Develop the social media strategy to support brand, expertise, engagement and our goals. • Plan and manage organic and paid social media campaigns , with focus on channels relevant to priority audiences. • Build social content and campaign calendars in partnership with content, communications, business and agency teams. • Translate our priorities, research, insights and expertise into engaging social-first content and campaigns. • Use audience targeting and platform capabilities to extend reach and improve campaign effectiveness. • Monitor social media performance, audience engagement and campaign results, and use insights to continuously optimise activity. • Work with relevant partners to ensure social activity is consistent with brand, communications and governance requirements. Campaign Development & Demand Generation • Plan and accomplish integrated, multi-channel campaigns spanning digital, social, content, email, events and other relevant touchpoints. • Develop campaign strategies covering segmentation, targeting, proposition, messaging, content, channel mix, activation and measurement. • Develop programmes that support demand generation and progression through the marketing and sales funnel. • Partner with sales and business teams to align campaigns with priority segments, propositions and commercial opportunities. • Coordinate internal teams, agencies and specialist partners to deliver campaigns effectively and consistently. Performance, Analytics & Optimisation • Establish clear KPIs and measurement frameworks across campaigns and digital channels. • Track metrics across the funnel, including reach, engagement, traffic, leads, conversion and other relevant business outcomes . • Analyse campaign, channel and audience performance to identify opt

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