Senior Director of Paid Media
Okta INC · 🇨🇦 Bellevue, Washington; Chicago, Illinois; San Francisco, California; Toronto, Ontario, Canada
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Sponsor Radar — Okta INC
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About the role
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Senior Director of Paid Media About the Role We are looking for a visionary, results-driven Senior Director of Paid Media to lead our Global Paid Media and Performance Marketing organization within Okta’s fast-paced marketing ecosystem. This leader will define how we use paid investment across the full buyer journey—from audience development and demand capture through pipeline creation and progression—while building the operating model, measurement capabilities, and team required to scale globally. The ideal leader operates at the intersection of technology, data science, and creative storytelling. You are AI-first, commercially minded, and possess the technical depth to navigate dual go-to-market motions (high-touch enterprise ABM and high-velocity developer/product-led growth). As a trusted cross-functional partner, you possess the executive gravitas to align digital investments with corporate financial targets while maintaining the analytical rigor to interrogate unit economics alongside data science teams. What You Will Do: • Global Vision & Growth Strategy: Define and execute the multi-year global paid media strategy across Search, Paid Social, Programmatic, ABM, and emerging channels to accelerate enterprise pipeline for the Okta and Auth0 product portfolios. • Executive Leadership & Org Building: Lead, mentor, and scale a high-performing, multi-tiered global organization of media leaders, functional specialists, and regional teams (AMER, EMEA, APJ), cultivating a culture of operational excellence and continuous innovation. • Performance Strategy & Decision-Making: Establish a disciplined operating model for evaluating channel performance, translating complex media and funnel signals into clear investment recommendations, optimization priorities, and executive-level decisions. • Executive & GTM Alignment: Act as an essential strategic partner to the CMO, CRO, Finance, Product Marketing, and Sales leadership, translating paid media outcomes into commercial business impact, revenue predictability, and CAC/LTV efficiency. • AI-First Transformation: Champion the adoption of cutting-edge AI methodologies—from predictive audience modeling and autonomous bid management to generative creative workflows—to establish Okta as an industry benchmark in modern B2B demand generation. • Global Capital Allocation & Agency Governance: Direct a multi-million-dollar global media investment portfolio, optimizing ROI through rigorous governance, scenario modeling, and managing tier-one global agency and platform partnerships. • Next-Gen Measurement & Attribution: Partner with Marketing Operations, Analytics, and Data Engineering to advance MMM, MTA, incrementality testing, and closed-loop conversion signals that connect media investment to qualified demand, pipeline, and revenue. • Integrated Buyer Journey: Partner across Campaigns, Product Marketing, Web, Lifecycle, ABX, and Sales to ensure paid media is connected to the broader buyer journey — from audience creation and demand capture through retargeting, conversion, and pipeline progression. • Dual-Motion ABM & Developer Acquisition: Scale bespoke Account-Based Marketing (ABM) media programs targeting Global 2000 enterprise accounts while optimizing high-volume self-se