Senior Manager, Digital Monetization Growth

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About the role

The opportunity Adobe's Digital Monetization Growth team owns monetization funnel performance across the Creative and Marketing Professionals customer group, including Firefly and agentic monetization. We're hiring a Senior Manager to grow monetization for Creative Professionals on desktop and web. This work moves Adobe's revenue directly. You'll lead a team of growth product managers, set the strategy, and run experiments. If you want to shape how AI gets monetized for creators, this is the seat. What you'll do • Own the paywalls and in-app upsells that turn free users into paid subscribers, and improve them through testing. • Set pricing and usage limits for generative AI, including credit and consumption models, and manage credit packs. • Contribute to metering and pricing for agentic and AI-assistant experiences, with a focus on cost and margin. • Run a consistent A/B testing program: form hypotheses, size the impact, and prioritize with data. • Build monetization strategies that connect upgrade moments to the value users get from their work, lifting freemium-to-paid conversion. • Partner closely with Product, Product Marketing, Growth Engineering, Data Science, Finance, and the Business and Modeling Strategy team. • Lead and coach a small team across time zones, including Australia. What you'll need to succeed • 5+ years in growth, product management, or monetization for a consumer subscription business, including leading a team. • You've moved a revenue or growth number in a product-led-growth business, with monetization work you can point to. • Deep expertise in AI feature monetization: pricing and gating generative features, and the unit economics behind them. • Comfort with credit and metering mechanics: feature and plan-level metering, soft caps, and fair-use limits. • You know subscription packaging across plans, tiers, and offers. • You decide what to measure, benchmark, segment, and prioritize from data with Data Science. • Clear communication with senior leaders. You take a position and back it with facts. • Experience with creative software, SaaS, or AI-native products is a plus. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need th

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