Manager, Performance Marketing

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About the role

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.  We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.  Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: This job identifies issues and recommends best practices to enhance performance marketing efforts. They lead functional projects, analyze data to understand audience behavior, and develop strategies to improve traffic and revenue through digital marketing channels, providing insights based on data analysis. Job Description: Essential Responsibilities: • Develop and implement customer-focused, omnichannel campaigns to drive traffic, capture demand, and generate revenue • Leverage data and technology to optimize marketing strategies and campaign performance • Collaborate with cross-functional teams to align marketing initiatives with organizational goals • Identify growth opportunities by analyzing and synthesizing data from multiple sources • Track, measure, and report program performance, optimizing for efficiency and scalability • Lead A/B testing and iterative optimization of campaigns and marketing programs • Optimize team structure and processes to foster a culture of high performance and innovation Minimum Qualifications: • 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications : • Hands-on experience in CRM, Lifecycle, or Performance Marketing (preferably within B2C, Fintech, or E-commerce sectors).  • Based in Berlin, with fluent/native German and professional English communication skills.  • Proven track record of executing multi-channel lifecycle programs tied to measurable growth outcomes

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