Jobs / Germany / Mastercard International Incorporated
Digital & Social Media Marketing Manager
Mastercard International Incorporated · 🌍 Frankfurt, Germany
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Sponsor Radar — Mastercard International Incorporated
No government sponsor record covers this employer in this country.
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About the role
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Digital & Social Media Marketing Manager Overview We are looking for a digitally driven marketing professional to develop and deliver integrated marketing campaigns for the German market. In this role, you will manage campaigns from initial concept and planning through execution, optimization and measurement. You will work across digital channels, content, paid media and social media, partnering with agencies and internal teams to deliver effective marketing programs that support our business priorities and engage customers. This is a hands-on individual contributor role for someone who combines strategic thinking with strong campaign execution. You do not need to be a technical specialist or an experienced people manager. What matters most is your ability to take ownership of complex digital campaigns, coordinate multiple stakeholders and agencies, and use performance data to improve results. Key Responsibilities Digital and Integrated Campaign Management • Develop and deliver digital and integrated marketing campaigns aligned with business objectives, customer needs and market priorities. • Manage the full campaign lifecycle, from developing the initial strategy and brief through activation, optimization and post-campaign evaluation. • Translate business challenges and customer opportunities into clear marketing objectives, audience strategies, channel plans and measurable outcomes. • Coordinate activity across digital, social media, content, search, paid media and other relevant channels. • Ensure campaigns provide a consistent customer experience and reflect the brand’s positioning, tone of voice and visual identity. • Identify relevant market, consumer, competitor and digital trends that can inform future marketing activity. Content, Media and Agency Management • Develop clear campaign, content, creative and agency briefs based on business and marketing objectives. • Work closely with creative, media, digital, content and social media agencies to deliver high-quality campaigns and assets. • Guide agencies on target audiences, channel selection, content requirements, media planning and campaign KPIs. • Challenge agency recommendations constructively and ensure proposed solutions address the underlying business need. • Oversee content strategy and distribution, ensuring that content is relevant to the audience, platform and stage of the customer journey. • Coordinate paid media activity, including media planning, media buying and campaign optimization. • Manage agency delivery against agreed expectations for quality, timing, budget and results. Search and Social Media • Understand how SEO and Google search contribute to wider digital marketing campaigns. • Work with specialist agencies to set objectives, brief search activity and evaluate recommendations and results. • Support the planning and delivery of organic and paid social media activity across relevant platforms. • Contribute to content plans, campaign calendars, amplification strategies and platform-specific creative development. • Monitor platform developments, audience behaviour and emerging content formats to identify opportunities for improved engagement. Performance and Optimization • Establish clear objectives, KPIs and measurement plans f