Senior Analyst, Digital Messaging Operations

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About the role

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary We are seeking a detail-oriented, strategic, and tech-savvy Digital Messaging Ops Analyst to join our Marketing Technology and Platforms team, within the broader Customer Success and Operations organization here at CVS Health. In this junior level role, you will support implementation, maintenance, and optimization of our digital communication platforms used for outbound messaging across the organization. You will be responsible for the day-to-day execution, quality assurance, monitoring, and optimization of customer communications. You will collaborate with cross-functional teams including Marketing, Operations, Engineering, Architecture and Analytics. The digital communication platforms Product Analyst role is a member of an Agile Product Team also responsible for defining user stories and supporting the team backlog, streamlining the execution of team priorities while maintaining the conceptual and technical integrity of the features/components for the team. Required Qualifications •    3+ years required experience in Marketing, Product, Business, Consulting, or IT •    3+ years of experience enabling, administrating, or deploying marketing communications platforms for large scale cross channel communications (Salesforce Marketing Cloud preferred; may include experience with Braze, Adobe Campaign, InfoBip, Marketo, Oracle Eloqua or Responsys, IBM Watson, etc.) •    3+ years of experience enabling technical solutions for marketing-related functions, including channel acquisition, preferences and consent management, customer retention, or cross channel personalization •    3+ years of strong experience working with Email Studio, Content Builder, Contact Builder, Intelligence Reports, Automation Studio and Journey Builder •    3+ years of hands-on experience with HTML, CSS, AMPscript, SSJS and SQL •    Familiarity with SFMC data views and tracking extracts •    Ability to multi-task and manage several priorities across various lines of business at a given time with a strong knack for project management •    Detail orientated with an ability to keep up-to-date and thorough documentation on a regular basis, including meeting notes, PowerPoint decks, project status documentation, etc.  •    Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues •    Ability to work with a variety of internal and external stakeholders, including but not limited to IT, Product Management, Marketing, Merchandising, Call Centers and Operations •    Excellent oral and written communication skills •    Exceptional organization, presentation and people skills with a strategic approach to problem solving Preferred Qualifications •    Salesforce Marketing Cloud certification preferred •    Exposure to Digital Healthcare •    Familiarity with campaign management or marketing orchestration platforms •    Experience managing multiple simultaneous projects from concept to completion under tight deadlines •    Familiarity with Agile processes, such as scrum, Kanban, and/or the Scaled Agile Framework (SAFe) •    Ability to effectively work on teams within a highly collaborative environment •    Excellent verbal and written communication skills for technical and non-technical audiences of vario

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