Sales Advertising Operations Senior Manager - CVS Media Exchange (CMX)

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About the role

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. CVS Media Exchange is hiring a  Senior Manager, Sales Operations & Analytics . This role sits within the CMX Sales org and reports to the Lead Director, Sales Strategy & Operations. CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions  leverage  CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self- service;  these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.      Role summary The  Senior Manager, Sales Operations & Analytics   is responsible for  driving the operational effectiveness, rigor, and performance visibility of the sales organization. This role oversees core sales processes including forecasting, pipeline management, reporting, and planning to ensure consistent execution against revenue targets. Working closely with Sales leadership and cross-functional partners, this individual delivers  accurate  insights, standardized processes, and scalable infrastructure that improve forecast accuracy,  optimize  sales productivity, and enable data-driven decision-making. The role requires a strong balance of analytical  expertise , operational discipline, and stakeholder partnership to support day-to-day sales execution and long-term performance improvement. This role partners closely with Sales, Product, Marketing, Partnerships, Sales Enablement,  Business Systems,  and Revenue Operations to ensure the sales organization is equipped with the  tools , processes, and insights needed to achieve revenue targets.   This individual balances  strategic thinking with operational execution ,  translating data and market insights into actionable plans, scalable processes, and clear performance visibility. Role responsibilities include but not limited to: Sales Operations  e xecution &  p rocess  m anagement • Own and manage core sales operations processes, including pipeline management, opportunity tracking, and forecasting cadence (weekly, monthly, quarterly, annual) • Establish and enforce standardized sales processes, definitions, and workflows to ensure consistency and data integrity across the sales organization • Partner with Revenue Operations and Business Systems to  optimize  CRM (Salesforce) processes, reporting structures, and system adoption • Monitor pipeline health, including stage progression, conversion rates, and deal velocity, to ensure  accurate  visibility into business performance • Support sales goal setting and quota allocation processes, ensuring alignment to revenue targets and organizational priorities • Identify  process gaps and inefficiencies, driving continuous improvement initiatives to increase scalability and seller productivity Forecasting,  r eporting &  p erformance  i nsights • Lead the sales forecasting process, ensuring accuracy, consistency, and transparency through disciplined pipeline inspection and risk assessment • Develop and  maintain  standardized reporting and dashboards that provide visibility into pipeline, bookings, revenue, and key performance metrics • Conduct regular analysis of sales performance against targets,  identifying  trends, ri

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