Marketing Manager, Contract

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About the role

*This is a 1 year contract (ending Dec 2027) At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, ambitious thinking and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe. Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to create a strong culture of collaboration and teamwork by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely designed with collaboration in mind, providing space where teams can come together to strategize, brainstorm and connect on key projects. Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking ambitious action to tackle some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention. Reporting to the Senior Marketing Manager, Breast Cancer, this role will support the Canadian Breast Cancer team in shaping and executing brand strategy across an evolving portfolio. Working closely with Marketing, Sales and cross-functional partners, the Marketing Manager will translate patient, customer and market insights into prioritized, integrated marketing plans that strengthen customer experience, support launch and indication readiness. The successful candidate will play an integral role in leading brand strategy and prioritized customer marketing activities, developing a deep understanding of what motivates Breast Cancer patients and the healthcare professionals who care for them, and acting on these insights through an integrated brand plan that reflects the current Canadian market access, diagnostic and competitive environment. Responsibilities: • Your role in helping build the brand, accelerate uptake and achieve our ambition includes: • Lead the development and execution of integrated brand and customer marketing plans across upcoming Breast Cancer portfolio launches and in-line indications. • Translate patient, healthcare professional, field and market insights into clear strategic choices, customer journeys, segmentation and prioritized omnichannel tactics. • Identify and lead portfolio-level initiatives that create synergies across Breast Cancer brands, indications and customer groups. • Work effectively and dynamically with Marketing, Sales, Medical, Market Access, Diagnostics, Regulatory, Insights and other cross-functional partners to ensure strategic alignment and executional excellence. • Build partnerships and mutual trust with the Sales Team, first-line sales leaders and cross-functional partners to create alignment, enable field execution and foster a motivating team culture. • Lead the development, approval, launch and measurement of promotional materials and customer experiences, while effectively managing agency partners. • Develop and deliver clear, compelling marketing presentations, training and communications for the sales team and broader brand team. • Capture, synthesize and apply insights, performance data and customer feedback to optimize plans through experimentation and iteration. • Navigate ambiguity, changing market dynamics and competing priorities with agility and a focus on the prioritizing opportunities. • Positively influence brand performance and profitability while managing the promotional budget and ensuring resources are aligned to strategic priorities. • Ensure diverse perspectives are heard and understood when collaborating with internal teams and external

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