Jobs / India / Astrazeneca Pharmaceuticals Lp
Senior SFMC & Data Cloud Solution Specialist
Astrazeneca Pharmaceuticals Lp · 🌍 India - Chennai
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Sponsor Radar — Astrazeneca Pharmaceuticals Lp
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About the role
Introduction to role: Are you ready to turn complex data and modern marketing tech into important, timely engagement that improves patient experiences and business outcomes? In this role, you will develop end-to-end omnichannel solutions that deliver relevant messages via email, text, WhatsApp, and mobile push. Your work will bring clarity, speed, and measurable value to our collaborators. You will join a high-performing, digitally savvy team that partners across functions to unlock the full potential of Salesforce Marketing Cloud and Data Cloud. Your work will enable smarter targeting, seamless integrations, and reusable assets that scale globally. Can you see yourself being responsible for the journey from design to activation, and mentoring others to set the standard as we move faster together? Accountabilities: • Omnichannel Solution Ownership: Lead design, configuration, implementation, testing, deployment, monitoring, and optimization of Salesforce Marketing Cloud solutions that deliver measurable outcomes. • Journey Orchestration: Build sophisticated, cross-channel journeys in Journey Builder using precise entry criteria, decisioning, goals, re-entry rules, contact policies, and exits to drive conversion and retention. • Campaign Execution: Deliver compliant, scalable campaigns across Email Studio, MobileConnect, WhatsApp, and MobilePush, including consent, subscription, personalization, and channel-specific execution. • Personalization Engineering: Develop dynamic experiences using AMPscript, Server-Side JavaScript, HTML/CSS, CloudPages, landing pages, and subscription or preference centers to increase relevance and performance. • Marketing Data Engineering: Design efficient data models with Data Extensions, Contact Builder, attribute groups, send relationships, segmentation logic, and retention strategies to improve precision and deliverability. • Automation and Platform Ops: Build and maintain Automation Studio workflows using SQL, Data Extract, File Transfer, Import, Filter, and Script activities; ensure reliable operations, monitoring, and incident resolution. • Integration and APIs: Design and implement secure, scalable integrations using REST and SOAP APIs, webhooks, JSON payloads, authentication patterns, SFTP, and platform connectors to unlock new use cases. • Data Cloud Audience Building: Configure Data Cloud data streams, DLO/DMO models, identity resolution, derived analytics, and segments; activate unified audiences into Marketing Cloud and other destinations. • Cross-Functional Partnership: Translate marketing and business requirements into scalable, supportable technical solutions; collaborate with data, architecture, product, and IT teams to resolve ingestion, identity, consent, and performance challenges. • Reusable Accelerators: Identify automation and platform improvements; build reusable components, standards, and accelerators to increase speed-to-market across brands and markets. • Technical Leadership: Provide code reviews, troubleshooting, documentation, training, and mentoring for junior team members; chip in to solution architecture, design documentation, estimation, governance, and handover. • Continuous Improvement: Optimize performance, enforce coding standards and coordinate release management, and champion guidelines that drive operational efficiency and consistent quality. Essential Skills/Experience: • Strong hands-on expertise in Email Studio, Content Builder, Contact Builder, Journey Builder, Automation Studio, MobileConnect, MobilePush, CloudPages, and SFMC setup or administration. • Experience in carrying out email, SMS, WhatsApp, and push notification use cases. • Advanced AMPscript and SSJS; strong HTML/CSS; working knowledge of JavaScript, JSON, and reusable developmen