Jobs / China / Philips North America LLC
Senior Consumer Marketing Manager Shaving
Philips North America LLC · 🌍 Shenzhen
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About the role
Job Title Senior Consumer Marketing Manager Shaving Job Description You are responsible for • Leading the execution of Low-End innovation projects from proposition development through launch, ensuring alignment across innovation, communication, market readiness and commercialization activities. • Acting as the primary marketing integrator across R&D, Design, Finance, Supply Chain, Commercial and Regional teams, driving cross-functional alignment, decision-making and delivery of key milestones. • Translating Consumer Experience Journey insights into compelling propositions, communication strategies and launch plans that meet consumer needs and business objectives. • Supporting the development and implementation of the Low-End innovation and communication roadmap, ensuring consistency with category strategy and brand positioning. • Leading global-to-local launch planning, partnering with markets to drive market readiness, local relevance and excellence in execution across channels. • Building the business case and follow through its realization, optimizing launch and base-business performance through consumer, market and commercial insights, translating learnings into actionable recommendations. • Support pricing, portfolio and commercialization decisions through consumer, competitive and market analysis. • Partner with Sales and Shopper Marketing teams to ensure successful execution across retail and e-commerce environments. You are a part of A progressive and energetic team that contributes directly to the growth of the business. You have a direct reporting line to the Consumer Marketing Director Youth & Compact Shaving, based in Shenzhen, and are part of the broader Global Shaving team. You will collaborate with many other functions including R&D, Design, Finance, Supply Chain, Commercial and Regional teams. To succeed in this role, you should possess the below experience, professional competencies and foundational soft‑skills: Experience - You have 7+ years of experience in Consumer Marketing, Category Management, Innovation, Product Development, Business Development or related commercial functions. - Hands‑on end‑to‑end product innovation experience: including value proposition definition, and leading cross‑functional teams to bring new innovations to market. - Solid practical exposure to marketing activation campaigns, with sharp capability to decode consumer motivations and derive actionable consumer insights. - Proven experience managing full P&L accountability for business unit / product portfolio. Hard Professional Competencies • Product Management : You have proven experience leading product development programs and successfully bringing innovations to market. • Requirement Analysis & Documentation : Capability to translate consumer insights & market requirements into clear value propositions for product & go‑to‑market strategy. • Product Data Analytics : Strong analytical mindset, capable to leverage business & market data to inform critical business decisions. • Prioritization & Roadmapping : Excellent planning skill, able to balance and prioritize short‑term deliverables alongside long‑term strategic priorities. • Product Lifecycle Management : End‑to‑end view over product & marketing lifecycle from innovation conception to market launch & business operation. Soft Foundational Competencies • Strategic & Commercial Thinking : Driven, solution‑oriented profile with agile, effective decision‑making capability under business pressure. • Execution & Risk Management : Robust stress tolerance; strong execution capability with risk awareness when delivering against business targets. • Cross‑functional Stakeholder Communication & Influence : Persuasive, outgoing interpersonal style; proven ability to collabora